One of the wonderful things that social media offers is the opportunity to engage with clients or customers in real time. But what use is real-time engagement if you don’t understand current or potential clients? Knowing exactly what customers expect of you can be tricky if you’re a small business owner. Unlike bigger companies, many […]
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How many times have you overheard an argument or other exchange and thought one or both parties was being rude? How often have you wanted to stand up for something you believe in, but have balked at the idea because you thought you might come across as being rude? There is a thin, often indiscernible […]
A successful email marketing campaign starts with a good subject line! Avoid having your email deleted from your client or customer’s crowded inbox, by creating subject lines that are short, too-the-point, and (most importantly) personalized. Here are just a few tips on how to entice your audience: 1.) Don’t Use Spam-y Language Avoid loud and […]
With every new step in technology comes an advance in hacking and other cybercriminal offenses, which can be especially devastating to a small business owner. We at DCAVirtual have come up with several ways you can better secure your online accounts. # 1 Create Strong Passwords That Are Unique to Every Account It’s not enough to […]
For small business owners, time is a precious commodity. Fortunately, the digital age allows us a kind of flexibility never before experienced. We can virtually connect with clients, customers and our employees, in a way that makes sense to everyone’s busy schedule. One of the most important ways you can do this is through online […]
If you’re like most small business owners, you’re probably skeptical of the benefits of outsourcing administrative or social media tasks. You may be concerned with the ROI and wonder if paying an additional employee or service will pay off. The truth is that outsourcing some of these vital roles to virtual business assistants, for as much or […]