An overlooked benefit of using social media is that you have the opportunity to be seen as an industry expert in your field. With social media sites like Facebook, Twitter, LinkedIn, Instagram or YouTube, small business owners are able to self-publish with more ease and regularity than ever before. Posting regularly not only increases brand recognition, it also shows you […]
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Why on earth would you want to fire a client? Isn’t that somewhat like quitting a job? Well, yes and no. Typically it is not a good business practice to give a client a ‘two-week notice’ and then wash your hands of them. However, I did recently give this advice to someone who asked. This […]