Looking at web traffic data is extremely useful if you use a website to do business or communicate with customers. Although analytics can be a little overwhelming to a beginner, it is one of the best ways to gather information about your client base. So, how do you get to know your customers through data? […]
DCA Blog
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Marketing Innovation for Economic Cycles
The new year brings talk of change and resolve to do something. Normally, for business owners this means discussion of numbers and goals for growth, which is great, but why not resolve to do something different? Why not resolve to become prepared in 2018? By become prepared, we mean become prepared for the worst and, […]
Work from Home Positions Offer Real Value for Employers
Between 2005 and 2015, the number of individuals working from home has increased 115%. Nine million U.S. employees, or 2.9% of the total U.S. workforce, work from home at least half of the time, up from 1.8 million in 2005. While many employees may find working from home ideal, employers are still on the fence […]
Customer Relationships: How to Build a Customer Focused Culture
What does it mean to be customer focused or customer centric? By definition, it is the orientation of a company towards serving its clients’ needs. Being customer focused is not just about great customer service but offering a great experience for your customers from beginning to end. Putting your customer’s satisfaction first is a strong […]
Blog Your Way to More Business
Small businesses don’t always focus on writing company blogs. Between trying to raise sales, gain visibility, and develop rapport with customers, is there time for writing blogs? In fact, if you’re trying to accomplish any one of those goals, blogging is the one of the best ways to achieve all three. Whether you are just […]
4 Solid Methods to Up Your Game on Social Media
It’s time to stop trying to sell on social media and time to start networking. Many small business owners feel an urgency to sell, without realizing the real power of social media lies in the connections created. What is the difference between social selling and social networking? Social selling is where direct revenue is the desired result. Businesses may spend a lot of time and money for a small click-through rate of less than 2% […]
The New LinkedIn – What’s New and What’s to Come
LinkedIn officially launched in 2003, founded by Reid Hoffman. Hoffman worked on one of the very first social media platforms. In 1994, he lead eWorld, a subscription-based virtual community center by Apple. After 2 years the site closed, and a year later, Hoffman founded SocialNet. This website focused on online dating and real-world meetups, but […]
Choices: The Core of Strategy
Developing a winning strategy for your company requires making some serious choices, which isn’t always easy to do. Even basic choices, like trying to figure out what to make for dinner, can be difficult. Developing a successful strategy is not an easy task, but requires you to make a choice of what is best for your company, and […]
How to Fund Your Small Business
Funding is important, but different sources may be better for you depending on your business maturity, type of business, and other factors. A lot of businesses from small to very large have used some type of funding to get to where they are today. Many people have heard of companies such as Dropbox, reddit or […]
How Well is Your Brand Adapting to Digital and Social Change?
Change is much harder to do than it is to talk about. It’s important to be nimble and adaptable as the digital landscape continues to evolve. As a brand, it’s important to create a consistent experience across all platforms for your audience, customers or users. That’s no small task especially since digital brand opportunities are […]