The Power of Video: Bring Your Brand’s Social Media to Life. Image of two people talking about products in front of a smart phone as it records them. DCA Virtual Business Support.

The Power of Video: Bring Your Brand’s Social Media to Life

Lights, Camera, Video, & Increased Business Exposure?

It is no secret that social media has become an integral part of most brands’ marketing strategies. But what type of posts reach consumers most effectively? What should you be posting more of to increase your business’s exposure? As of early 2023, 84% of consumers reported they’ve bought a product or service as a direct result of watching a brand’s video, and 66% said they prefer watching a video rather than reading about a product. We’d say this means videos are highly effective mediums for capturing consumers’ attention. So, how do you produce quality and captivating videos for your business’s social media channels?

We’ve compiled a list of user-friendly video platforms that will take your business’s video making skills to the next level!

Five Video Editing Platforms for Your Business


You may have heard of Canva or used it because of its well-known graphic creation tools, but it also includes a powerful video editor. Don’t have a creative background? No worries! You can make videos without having any design knowledge using Canva’s pre-designed templates, photos, stock footage, and background music. With its drag-and-drop setup, easy-to-use editing tools, and customizable animations and color palette, it makes for a fast and easy way to create eye-catching social media videos.

Canva’s free option includes the drag-and-drop editor, 250,000+ templates, over 1M free photos and graphics, plus over 100 design types for social media posts, stories, and more. It also gives you access to AI design tools like Magic Write and Magic Design along with the ability to collaborate with others on projects. The free version only comes with 5GB of storage, though. The platform also has two paid options from $119.99/year that give you access to more tools and video editing capabilities.


Wave is an online video editor specifically designed with social media marketing in mind. It simplifies the video creation process which makes it a great tool for users of all levels of expertise. Wave offers a variety of online video features like video editing, audio editing, video converters, and video marketing tools. It has a large library of video templates, music, and custom branding options to help you achieve that special ‘pizazz’. You can also publish your videos directly to supported social media platforms without having to leave the Wave editor.

Wave offers both free and paid packages ranging from $0-$48 annually. The free package provides access to the basic video editor, thumbnail maker, stock library of 2M assets, and video templates.


iMovie is a free video editing software available for macOS and iOS devices. It offers a user-friendly interface and a range of powerful editing features. With iMovie, businesses can create professional-looking videos with its automatic timeline, large effects library (including transitions, music, text, etc.), and simple drag-and-drop functionality. It also integrates with other Apple software and devices, making it an efficient and ideal choice for those already using Apple products.

DaVinci Resolve

DaVinci Resolve is a video editing software that caters to both beginners and advanced users. While you may have to invest a little more time into learning the platform compared to others on this list, it provides many educational tutorials to help users learn how to operate the platform. DaVinci Resolve features professional-grade editing capabilities such as drag and drop editing, traditional three-point editing tools, an automatic trim cursor for faster editing, and more. Plus, it has advanced features like color correction, visual effects, and audio editing, empowering businesses to create visually stunning, Hollywood-level social media videos.

You can get all these video editing features when you download DaVinci Resolve online from their website for $295.

Adobe Premiere Pro

Last but not least, is Adobe Premiere Pro. It is one of the most widely used video editing software in the industry, providing businesses with an incredible set of editing tools. These tools include multi-camera editing, advanced audio control, and seamless integration with other Adobe Creative Cloud applications. While Premiere Pro may have a steeper learning curve, its vast community support, extensive tutorials, and wealth of online resources make it an excellent choice for businesses seeking professional-grade video editing capabilities.

Adobe Premiere Pro starts at $20.99/month.

Start Creating Today

Welcome to the digital age where anyone can become a video pro! With platforms like Canva, Wave, iMovie, DaVinci Resolve, and Adobe Premiere Pro, businesses of all sizes and skillsets can produce top-notch videos to enhance their social media presence. However, if you need help taking your social media presence to the next level, DCA Virtual Business Support offers social media management and graphic design services. With our talented team, we can help you craft visually stunning and engaging content that will elevate your brand’s image, increase user interaction, and drive meaningful results.