Reach and impression are two marketing terms that are tossed around frequently, but often leave marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before you […]
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Search Engine Optimization (SEO) is important to the connected business owner. When your website is well optimized for search engines, it essentially speaks the same language as its visitor base using keywords. Keywords help connect searchers to your site and are one of the main elements of SEO. Using keywords will help your website rank […]
Up until recently your mobile website was considered an alternate or secondary site. That no longer rings true. Google – you know the big company that owns the world’s largest search engine – is now indexing your mobile website before your main website. This effectively makes your mobile site your main site now. Have I […]
As a business owner, you can be pulled in many different directions. Constantly wearing different hats can be mentally and physically exhausting. Owner burnout is one of the most common reasons why businesses fail. It’s important to make sure you take care of yourself because your business is only as healthy as you are. It […]
Do you ever feel like there aren’t enough hours in the day? This lament is particularly common among small business owners as they are often tasked with taking on a variety of roles to ensure the success of their business. But, it doesn’t have to be this way! While there is, no doubt, always something […]
After spending years growing and maintaining your business, you might ask yourself: what’s next? Is it time to consider retirement or a new venture entirely? If you think it is time to start a new chapter in your life, you already have your answer. It’s time to pass the torch and sell your business. The […]