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Keyword Tools for the Small Business Owner

Search Engine Optimization (SEO) is important to the connected business owner. When your website is well optimized for search engines, it essentially speaks the same language as its visitor base using keywords. Keywords help connect searchers to your site and are one of the main elements of SEO. Using keywords will help your website rank above your competitors. You may be asking yourself, “How do I know what keywords to use for my business?” Look no further, we have compiled a list of free and freemium keyword tools to help you with SEO.

Keywords Everywhere: This is a free add on for Google Chrome or Firefox. This keyword tool adds search volume, CPC, and competition data for many websites. These websites include Google, Amazon, and more. This tool is included is because it transforms casual searching into keyword research. There’s no need to copy data from one website while finding search volume from another. This tool will save you time.  Think about how many Google searches you use per day. Imagine seeing data related to that keyword, you could potentially uncover some serious gems!

Google Trends: This keyword search tool visualizes how search trends change over time. You simply enter a keyword you use for your business, and you will see the relative popularity of that search over 12 months. This is useful to see if your keywords relative popularity is stable or when trends spike. For example, protein powder can have a spike in January because some people are on a health kick in the beginning of the year. Keeping up with trends can help reduce the cost per click (CPC) of your keywords. The tool presents in an easy to use format. See the chart below.

MOZ: MOZ is a freemium product, meaning it starts with a free trial but eventually you need to sign up for a plan. This site can streamline your workflow. If you or your team don’t have time to do web searching and crawling websites to research keywords, this site does all the heavy lifting. They also offer a bevy of free SEO tools, including a free keyword explorer.

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Keyword Shitter: Despite the name, this tool is also very useful for the small business owner. To utilize this tool, enter a seed keyword, or a few keywords and hit the button! This is also useful in the sense that it has positive and negative filters for the keywords it generates. This helps when looking for related searches with high purchase intent.  In testing, there were over 20K suggestions in 30 minutes. See the example below for protein powder. There were over 1,000 results in less than 2 minutes. Be careful not to overwhelm yourself with all the suggestions!

Keeping up with SEO and keywords is imperative to keeping your business visible online. Remember, the more people that search for your site or product, the more potential for revenue there is. If you need any assistance with SEO, keywords, or with your business in general, DCA Virtual Business Support can help! We make it our biz to help your biz with productivity, efficiency and reach.  Book your appointment now to see how we can help you. 


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