Facebook is cracking down on what’s called engagement bait, as part of a larger strategy to declutter users’ News Feeds. This will, in turn, force marketers to be more thoughtful in creating relevant messages. What is engagement bait? Engagement bait asks users to interact by liking, commenting and sharing inauthentic or irrelevant content. Examples include […]
DCA Blog
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Choosing the Right Hashtags on Instagram
If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and […]
Alignable: Is It Worth It?
Alignable is a new B2B social media network that promises to reinvent the small business economy. It claims to have millions of business owners within its web, all of whom collaborate to increase their customer base. Networking with other businesses or industry professionals is key to small business success. It leads to quality referrals and […]
Email Marketing, Automation, and Workflows
Good news, small business owners! Newsletter platforms are more intuitive than ever. Their automated campaigns and workflow features have made it even easier to keep in touch with your clients or prospects. At DCA Virtual Business Support, we tend to stick with MailChimp and GetResponse, although there are other highly-ranked, affordable newsletter platforms out there […]
Using Analytics to Learn About Your Customers
Looking at web traffic data is extremely useful if you use a website to do business or communicate with customers. Although analytics can be a little overwhelming to a beginner, it is one of the best ways to gather information about your client base. So, how do you get to know your customers through data? […]
Marketing Innovation for Economic Cycles
The new year brings talk of change and resolve to do something. Normally, for business owners this means discussion of numbers and goals for growth, which is great, but why not resolve to do something different? Why not resolve to become prepared in 2018? By become prepared, we mean become prepared for the worst and, […]
Work from Home Positions Offer Real Value for Employers
Between 2005 and 2015, the number of individuals working from home has increased 115%. Nine million U.S. employees, or 2.9% of the total U.S. workforce, work from home at least half of the time, up from 1.8 million in 2005. While many employees may find working from home ideal, employers are still on the fence […]
Customer Relationships: How to Build a Customer Focused Culture
What does it mean to be customer focused or customer centric? By definition, it is the orientation of a company towards serving its clients’ needs. Being customer focused is not just about great customer service but offering a great experience for your customers from beginning to end. Putting your customer’s satisfaction first is a strong […]
Blog Your Way to More Business
Small businesses don’t always focus on writing company blogs. Between trying to raise sales, gain visibility, and develop rapport with customers, is there time for writing blogs? In fact, if you’re trying to accomplish any one of those goals, blogging is the one of the best ways to achieve all three. Whether you are just […]
4 Solid Methods to Up Your Game on Social Media
It’s time to stop trying to sell on social media and time to start networking. Many small business owners feel an urgency to sell, without realizing the real power of social media lies in the connections created. What is the difference between social selling and social networking? Social selling is where direct revenue is the desired result. Businesses may spend a lot of time and money for a small click-through rate of less than 2% […]