Social media has started a whole new way of networking. What started out as a way to connect with your circle of friends has now expanded to include the entire world. With 60+ platforms available there is a little something for everyone. This has changed the world of marketing! A business is no longer restricted to who they know and where they are located. You can now offer your service to people anywhere without leaving your office.
Where should you start?
With so many platforms to choose from it can be overwhelming to know where to start, or how many to use. Your instinct might be to use the one you’re most comfortable with. While this is a good place to start, we’re going to show you the benefits of being active on multiple platforms. Each platform reaches different demographics and will broaden your reach when searching for new potential clients.
Know Your Audience
First, you must understand who your audience is. Who are you trying to reach? What is the age range? What do they want? Based on a Pew Research study, Facebook is still the most widely used social media platform. It is followed by – in no particular order – Instagram, YouTube, Pinterest, Snapchat, LinkedIn, WhatsApp, and Twitter. Based on their most recent survey, the average American uses three of these social media platforms daily. Again, demographic also plays a large role in this as well. So, knowing who makes up your audience and what is import to them should drive your choice of social media platforms.
There are substantial differences in social media use among adults. Of the individuals that use multiple platforms, 88% are between the ages of 18-29, 78% between 30 to 49, 64% between 50 to 64, and 37% between 65 and older. If you break it down by each platform it looks something like this:
- Facebook: 68% of adults use Facebook with exception of those over 65.
- Instagram: 60% use daily
- Twitter: 46% use daily
- YouTube: 45% use daily
- LinkedIn: 50% of Americans with college degrees use daily
- Pinterest: 41% of women use daily & 16% of men
As you can see, your audience’s attention is spread out across different social media platforms. They’re not spending all their time in one place, so why should you? By using these different platforms, it allows your business to come up with a strategic marketing plan. Each has a niche that will maximize your efforts if used correctly.
People go to Facebook to look for news, updates, and videos. On Instagram, they want high-quality photos, inspirational content, and for the opportunity to shop their favorite accounts. Twitter is useful for those who want quick news, trending content and culture updates. LinkedIn is a place for networking and all things business. YouTube provides subscribers entertainment, as well as instructional and promotional video content. Pinterest is where your users go for creativity, shop, plan and DIY projects.
All these platforms can help any growing business! As you plan your social media marketing strategy, consider how each one is useful to accomplish your marketing objectives. That way, you’ll be able to get the best results from your efforts and experience more growth in your business!
If choosing a social media marketing strategy still sounds overwhelming, reach out to us. DCA Virtual Business Support offers scalable social media packages for every business owner. We’d love to help!