Preparing Your Content Marketing Strategy for 2022

What organization or business has content that you enjoy? Not just like but REALLY enjoy. Maybe a specific podcast, newsletter, or blog comes to mind? Something that really resonates with you. That business went through a process of creating and evaluating to get that juicy goodness to you. That is what content marketing is all about – educating, connecting, and inspiring your followers.  The goal of the content marketing process, first and foremost, is to provide your followers with the information they’ll truly…

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Increase Conversions on Instagram with Bio Link Tools

Social media is a great way to connect with your audience and grow your business. Instagram introduced tools specifically geared towards business accounts in 2016. To be successful on Instagram, you need to understand both the technical aspect of using the app and how it works for businesses. We’ll give tips for getting started on Instagram and give you the tea on two ways that you can use…

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5 Platforms for Networking In the Digital Age

5 Platforms for Networking In The Digital Age

Guest Blog by Breanna Gunn   Networking conjures up images of professionally awkward events with required name tags and forced small talk. Needless to say, it’s one of the few things we didn’t miss when the COVID-19 pandemic pushed us into quarantine.   Working from home required us all to find new ways to build professional connections and get some…

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Philanthropy And Business Culture

Philanthropy And Business Culture

Is philanthropy a part of your small business culture? What benefits could your business realize by incorporating philanthropy into the fabric of your organization?  It may help differentiate your business from competitors. As consumers look for products and services they are also paying attention to companies working to better their communities. Employees are paying attention to companies that support socially responsible initiatives. One statistic provided by America’s…

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Website Trends & Functionality in 2021

Responsive Websites, website trends and functionality 2021

Technology and the digital space evolve in the blink of an eye. That includes websites. Let’s chat about some of the hot new things and must-haves for websites to attract and engage.  Website Functionality   Overall functionality has a high impact on how your website is indexed by Google. A mobile responsive design is a MUST.  Beginning March 2021, Google implemented their Mobile First policy which means desk-top versions will not show up…

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LinkedIn Events & LinkedIn Live

LinkedIn Events & LinkedIn Live

In the age of social distancing, hosting events remotely is a must for many small businesses. There are many benefits to consider with virtual events: increased flexibility, decreased expenses, wider reach, and the ability to wear yoga pants. While many of these online event platforms existed, their visibility has risen since the start of the pandemic. Facebook has had Facebook Live for some time, and last year began putting…

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Negotiate Like a Ninja

Negotiate like a ninja

Negotiating, for most of us, is a word that causes anxiety and gives us a pit in our stomach. You know, that pit that tells you you’re dreading doing something? We often associate negotiating with confrontation or interacting with the pushy used car salesman. For small business owners, learning how to develop your negotiation skills is essential.   Let’s start developing your negotiating skills by building your knowledge. Mike Lander, a Business Strategist,…

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Moving Into 2021 With a Solid Plan

As the year is coming to a close, many business owners are planning for 2021. If not for the whole year, at least for the first quarter of the new year. How do you plan for your business, especially when we have had such an odd year? Myself, I rely on my advisor to help guide me…

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What Makes an Ideal Client?

Someone close to me used to say, any paying client is a good client. While it is definitely good to get paid, don’t get lulled into believing that statemen

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LinkedIn: 690 Million Users and Growing

Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news.    How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform.   Live Streaming – This…

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