Website Trends & Functionality in 2021

Responsive Websites, website trends and functionality 2021

Technology and the digital space evolve in the blink of an eye. That includes websites. Let’s chat about some of the hot new things and must-haves for websites to attract and engage.  Website Functionality   Overall functionality has a high impact on how your website is indexed by Google. A mobile responsive design is a MUST.  Beginning March 2021, Google implemented their Mobile First policy which means desk-top versions will not show up…

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LinkedIn Events & LinkedIn Live

LinkedIn Events & LinkedIn Live

In the age of social distancing, hosting events remotely is a must for many small businesses. There are many benefits to consider with virtual events: increased flexibility, decreased expenses, wider reach, and the ability to wear yoga pants. While many of these online event platforms existed, their visibility has risen since the start of the pandemic. Facebook has had Facebook Live for some time, and last year began putting…

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Negotiate Like a Ninja

Negotiate like a ninja

Negotiating, for most of us, is a word that causes anxiety and gives us a pit in our stomach. You know, that pit that tells you you’re dreading doing something? We often associate negotiating with confrontation or interacting with the pushy used car salesman. For small business owners, learning how to develop your negotiation skills is essential.   Let’s start developing your negotiating skills by building your knowledge. Mike Lander, a Business Strategist,…

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Moving Into 2021 With a Solid Plan

As the year is coming to a close, many business owners are planning for 2021. If not for the whole year, at least for the first quarter of the new year. How do you plan for your business, especially when we have had such an odd year? Myself, I rely on my advisor to help guide me…

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What Makes an Ideal Client?

Not everyone is your ideal client. Read that again.   You have the ability, within your business model, to put systems and process in place to attract your ideal clients. I’m not talking Law of Attraction, but real actionable items. Not that I am against the Law of Attraction, I’m just more of a practical mindset in that once you visualize what you want,…

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LinkedIn: 690 Million Users and Growing

Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news.    How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform.   Live Streaming – This…

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Scheduling Tools Pros & Cons

Scheduling Tools Pros and Cons

Have you ever tried to connect with someone and it seemed like your emails went back and forth for days, or even weeks, before you could find a time that worked for both of you? If that is the case, an online scheduling tool might be just the thing you need! There are so many…

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Does Your Landing Page Do This?

Does your landing page work?

Recently, I was on scrolling on Facebook and saw this amazing ad for a ski resort in Big Sky, Montana. It was a contest to win an all-inclusive vacation to their resort. I was immediately hooked! Who wouldn’t want a free vacation? After completing their form, I received an email from them. Before you get…

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Choose Your Own Adventure: Lead Generation

Lead Generation Journey through Marketing and Sales Automation

If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader.  They were in control. Well, the kids…

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Maximize Your MVPs

Maximize your business team and increase productivity

You’ve probably heard the adage, there’s only so much time in the day. How can you maximize productivity from your employees without burning them out? At DCA Virtual, we have created employee goals based on data. Data. That’s a nice buzz word. Let’s put it in action! We started by connecting employees’ personal goals to…

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