Not everyone is your ideal client. Read that again.   You have the ability, within your business model, to put systems and process in place to attract your ideal clients. I’m not talking Law of Attraction, but real actionable items. Not that I am against the Law of Attraction, I’m just more of a practical mindset in that once you visualize what you want,…

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Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news.    How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform.   Live Streaming – This…

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PPP Loan Forgiveness

Last week, The Treasury Department and Small Business Administration amended the rules of the government-backed Paycheck Protection Program known as the PPP loan. This was so that the majority of small business owners who received aid are able to get at least part of the money forgiven. The changes are a positive change for restaurant…

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New Normal COmmunications

Navigating through this pandemic has had a boatload full of challenges not to mention the uncertainty. We know that there will be a ‘new’ normal slowly shaking out as businesses reopen. We just don’t know what that is going to look like or how rapidly that will evolve. How do you effectively communicate as a brand during the storm?  One…

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Scheduling Tools Pros and Cons

Have you ever tried to connect with someone and it seemed like your emails went back and forth for days, or even weeks, before you could find a time that worked for both of you? If that is the case, an online scheduling tool might be just the thing you need! There are so many…

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How We See Our Daughters

In 1908, amidst terrible working conditions and exploitation, 15,000 women filled New York City’s streets protesting for shorter hours, better pay and voting rights. Two years later saw the creation of a Women’s Day to advocate for suffrage, and the first International Women’s Day, a year later, included over a million women in protests for women’s rights.   For most of the 20th century, International Women’s Day was acknowledged and celebrated by people locally…

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Does your landing page work?

Recently, I was on scrolling on Facebook and saw this amazing ad for a ski resort in Big Sky, Montana. It was a contest to win an all-inclusive vacation to their resort. I was immediately hooked! Who wouldn’t want a free vacation? After completing their form, I received an email from them. Before you get…

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Holiday Reflections from our Team

This is the time of year where everyone is zipping and zooming about when, in fact, it should be a time to slow down to count your blessings. To start the blessings off, this year brought an announcement of an addition to the family. While my granddaughter will not be here until January 2020, we…

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Lead Generation Journey through Marketing and Sales Automation

If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader.  They were in control. Well, the kids…

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Maximize your business team and increase productivity

You’ve probably heard the adage, there’s only so much time in the day. How can you maximize productivity from your employees without burning them out? At DCA Virtual, we have created employee goals based on data. Data. That’s a nice buzz word. Let’s put it in action! We started by connecting employees’ personal goals to…

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