business strategy
Facebook Creator Studio: Strategies for Beginners
With the plethora of tools and platforms, finding the best ways to manage your business’ social media accounts can be a bit overwhelming. As a business owner, should you shell out money for third-party social media management tools like Hootsuite or Buffer, or laboriously post to each individual account? While there’s a case to be made for investing in third-party management tools,…
Read MoreHow Do I Work With a Virtual Assistant?
I often hear people say, “well I’ve thought of working with a VA (Virtual Assistant), but I really don’t even know where to start.” Here are a few tips on how to best work with a new VA. Communication While this may seem like a no-brainer, it is more than just communicating your initial expectations. Just as having someone…
Read MorePreparing Your Content Marketing Strategy for 2022
What organization or business has content that you enjoy? Not just like but REALLY enjoy. Maybe a specific podcast, newsletter, or blog comes to mind? Something that really resonates with you. That business went through a process of creating and evaluating to get that juicy goodness to you. That is what content marketing is all about – educating, connecting, and inspiring your followers. The goal of the content marketing process, first and foremost, is to provide your followers with the information they’ll truly…
Read MoreIncrease Conversions on Instagram with Bio Link Tools
Social media is a great way to connect with your audience and grow your business. Instagram introduced tools specifically geared towards business accounts in 2016. To be successful on Instagram, you need to understand both the technical aspect of using the app and how it works for businesses. We’ll give tips for getting started on Instagram and give you the tea on two ways that you can use…
Read More5 Platforms for Networking In the Digital Age
Guest Blog by Breanna Gunn Networking conjures up images of professionally awkward events with required name tags and forced small talk. Needless to say, it’s one of the few things we didn’t miss when the COVID-19 pandemic pushed us into quarantine. Working from home required us all to find new ways to build professional connections and get some…
Read MorePhilanthropy And Business Culture
Is philanthropy a part of your small business culture? What benefits could your business realize by incorporating philanthropy into the fabric of your organization? It may help differentiate your business from competitors. As consumers look for products and services they are also paying attention to companies working to better their communities. Employees are paying attention to companies that support socially responsible initiatives. One statistic provided by America’s…
Read MoreWebsite Trends & Functionality in 2021
Technology and the digital space evolve in the blink of an eye. That includes websites. Let’s chat about some of the hot new things and must-haves for websites to attract and engage. Website Functionality Overall functionality has a high impact on how your website is indexed by Google. A mobile responsive design is a MUST. Beginning March 2021, Google implemented their Mobile First policy which means desk-top versions will not show up…
Read MoreLinkedIn Events & LinkedIn Live
In the age of social distancing, hosting events remotely is a must for many small businesses. There are many benefits to consider with virtual events: increased flexibility, decreased expenses, wider reach, and the ability to wear yoga pants. While many of these online event platforms existed, their visibility has risen since the start of the pandemic. Facebook has had Facebook Live for some time, and last year began putting…
Read MoreNegotiate Like a Ninja
Negotiating, for most of us, is a word that causes anxiety and gives us a pit in our stomach. You know, that pit that tells you you’re dreading doing something? We often associate negotiating with confrontation or interacting with the pushy used car salesman. For small business owners, learning how to develop your negotiation skills is essential. Let’s start developing your negotiating skills by building your knowledge. Mike Lander, a Business Strategist,…
Read MoreMoving Into 2021 With a Solid Plan
As the year is coming to a close, many business owners are planning for 2021. If not for the whole year, at least for the first quarter of the new year. How do you plan for your business, especially when we have had such an odd year? Myself, I rely on my advisor to help guide me…
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