Category: business strategy

Ready to Sell Your Business?

After spending years growing and maintaining your business, you might ask yourself: what’s next? Is it time to consider retirement or a new venture entirely?  If you think it is time to start a new chapter in your life, you already have your answer.  It’s time to pass the torch and sell your business. The […]

The Importance of Having a Strong Mission Statement

For some start-ups, developing a strong business plan can seem irrelevant. Even established companies can lose sight of their plans after securing outside investors. No matter where your business falls, there is value in outlining why your business exists. There is a reason your company formed, and it is found in the mission statement.    For Entrepreneurs and Start-Ups:   Funders and investors review your business plan before making a financial […]

Why Ignoring a Vacation will Cost You Time and Sales

Taking a vacation can lower your stress and improve your heart and mental health. It can also improve your connections and how you communicate with people. When was the last time you took a vacation? If you’re like many business owners, it’s been awhile. In fact, studies have determined that only around fifty percent of […]

5 Sources of Content Inspiration

Coming up with captivating online content can be a challenge. But it’s necessary for drawing in leads, establishing and sustaining your credibility, and improving your SEO. In short, creative online content is necessary to grow your business. To make it easy on you, here are our top 5 sources of content inspiration.   #1 Top […]

To Outsource or Not to Outsource? That is the question…

A few years ago, DCA Virtual Business Support published an article about outsourcing for small business owners. The constantly evolving landscape of the business world means, at times, we may need to reevaluate and assess what worked then versus what may work better now. Not to mention digital platforms and capabilities make things that were […]

What’s New on Instagram

Instagram has evolved a lot since 2010 and has set a tone for how individuals use social media in their everyday lives. From sharing snippets of their everyday on their photo grid to posting 15 second videos to their Instagram Stories, Instagram has made it possible to connect with people, brands, companies, and causes around […]

How to Use Facebook’s New Rules to Your Advantage

Facebook is cracking down on what’s called engagement bait, as part of a larger strategy to declutter users’ News Feeds. This will, in turn, force marketers to be more thoughtful in creating relevant messages. What is engagement bait? Engagement bait asks users to interact by liking, commenting and sharing inauthentic or irrelevant content. Examples include […]

Choosing the Right Hashtags on Instagram

If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and […]

Alignable: Is It Worth It?

Alignable is a new B2B social media network that promises to reinvent the small business economy. It claims to have millions of business owners within its web, all of whom collaborate to increase their customer base. Networking with other businesses or industry professionals is key to small business success. It leads to quality referrals and […]

Email Marketing, Automation, and Workflows

Good news, small business owners! Newsletter platforms are more intuitive than ever. Their automated campaigns and workflow features have made it even easier to keep in touch with your clients or prospects. At DCA Virtual Business Support, we tend to stick with MailChimp and GetResponse, although there are other highly-ranked, affordable newsletter platforms out there […]