Not everyone is your ideal client. Read that again.   You have the ability, within your business model, to put systems and process in place to attract your ideal clients. I’m not talking Law of Attraction, but real actionable items. Not that I am against the Law of Attraction, I’m just more of a practical mindset in that once you visualize what you want,…

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Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news.    How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform.   Live Streaming – This…

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Scheduling Tools Pros and Cons

Have you ever tried to connect with someone and it seemed like your emails went back and forth for days, or even weeks, before you could find a time that worked for both of you? If that is the case, an online scheduling tool might be just the thing you need! There are so many…

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Does your landing page work?

Recently, I was on scrolling on Facebook and saw this amazing ad for a ski resort in Big Sky, Montana. It was a contest to win an all-inclusive vacation to their resort. I was immediately hooked! Who wouldn’t want a free vacation? After completing their form, I received an email from them. Before you get…

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Lead Generation Journey through Marketing and Sales Automation

If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader.  They were in control. Well, the kids…

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Maximize your business team and increase productivity

You’ve probably heard the adage, there’s only so much time in the day. How can you maximize productivity from your employees without burning them out? At DCA Virtual, we have created employee goals based on data. Data. That’s a nice buzz word. Let’s put it in action! We started by connecting employees’ personal goals to…

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Learn about Video editing tools

A post. A photo. A video. When planning your social media goals, you must plan effectively for your business. Video content is an amazing engagement tool that boosts traffic. You become the filmmaker for your business! Even better, you don’t have to be a blockbuster director or editor to create powerful material. By having a strong plan, storyboard, and…

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Learn more about Marketing Automation

Good news, small business owners! Newsletter platforms are more intuitive than ever. Their features for drip campaigns and workflows have made it even easier to keep in touch with your clients and prospects. And some have gotten even smarter, incorporating in the CRM model: Lead Pages, tracking codes, and even lead scoring. The last time…

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When Volunteers are a mistake

A couple of years ago, I attended a luncheon for a local nonprofit. They had a wonderful setting, a good meal, and a great program. Personally, I felt like their program was lacking one thing. I’ll get back to that later though. The organization was focused on domestic abuse and assisting the victims. I sat…

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