Posts Tagged ‘social media’
Facebook Creator Studio: Strategies for Beginners
With the plethora of tools and platforms, finding the best ways to manage your business’ social media accounts can be a bit overwhelming. As a business owner, should you shell out money for third-party social media management tools like Hootsuite or Buffer, or laboriously post to each individual account? While there’s a case to be made for investing in third-party management tools,…
Read MorePreparing Your Content Marketing Strategy for 2022
What organization or business has content that you enjoy? Not just like but REALLY enjoy. Maybe a specific podcast, newsletter, or blog comes to mind? Something that really resonates with you. That business went through a process of creating and evaluating to get that juicy goodness to you. That is what content marketing is all about – educating, connecting, and inspiring your followers. The goal of the content marketing process, first and foremost, is to provide your followers with the information they’ll truly…
Read MoreIncrease Conversions on Instagram with Bio Link Tools
Social media is a great way to connect with your audience and grow your business. Instagram introduced tools specifically geared towards business accounts in 2016. To be successful on Instagram, you need to understand both the technical aspect of using the app and how it works for businesses. We’ll give tips for getting started on Instagram and give you the tea on two ways that you can use…
Read MoreLinkedIn: 690 Million Users and Growing
Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news. How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform. Live Streaming – This…
Read MoreMeasuring Your Social Media Marketing: Reach and Impressions Explained
Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…
Read MoreRepurpose Your Marketing Content and Reach a Larger Audience
Have you ever labored over content for your marketing pieces, only to post once and forget about it? Let’s face it, creating content is time consuming and, well, wouldn’t you rather be doing something fun? Wouldn’t it be great if you could reuse your content? Well, you can! And, there are many benefits other than saving…
Read MoreAre You Ready for Chatbots?
Business has changed so much over the years. With constant growth and innovation happening in every industry, companies can now reach more customers. With this influx of customers however, you need more people to take care of them. What is the best way to do that? Hire more employees? Take on less customers? Charge more…
Read MoreWhy You Must Use Multiple Social Media Platforms
Social media has started a whole new way of networking. What started out as a way to connect with your circle of friends has now expanded to include the entire world. With 60+ platforms available there is a little something for everyone. This has changed the world of marketing! A business is no longer restricted…
Read More5 Sources of Content Inspiration
Coming up with captivating online content can be a challenge. But it’s necessary for drawing in leads, establishing and sustaining your credibility, and improving your SEO. In short, creative online content is necessary to grow your business. To make it easy on you, here are our top 5 sources of content inspiration. #1 Top…
Read MoreTo Outsource or Not to Outsource? That is the question…
A few years ago, DCA Virtual Business Support published an article about outsourcing for small business owners. The constantly evolving landscape of the business world means, at times, we may need to reevaluate and assess what worked then versus what may work better now. Not to mention digital platforms and capabilities make things that were…
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