Marketing is so important in the business world. Whether you’re a major corporation or a small family run business, the way you market can make or break your business. Have you ever wondered why some companies excel while some fail at marketing? Preparation and delegation is the best path to success. However, when you are […]
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Every year at the holidays, I like to share a more personal story or anecdote within the company newsletter. This year, I reached out to the amazing team that I am blessed to have around me and asked them if they would like to share a story. Below, you will find a story of sadness […]
As the holidays approach, many children put animals on their Christmas wish lists – dogs, cats, hamsters, reptiles –and a lot of parents, envisioning the joy on their children’s faces when they spot that new puppy festooned with a bright red bow, will step into a pet shop with the best of intentions. The idea is […]
How many times have you overheard an argument or other exchange and thought one or both parties was being rude? How often have you wanted to stand up for something you believe in, but have balked at the idea because you thought you might come across as being rude? There is a thin, often indiscernible […]
A successful email marketing campaign starts with a good subject line! Avoid having your email deleted from your client or customer’s crowded inbox, by creating subject lines that are short, too-the-point, and (most importantly) personalized. Here are just a few tips on how to entice your audience: 1.) Don’t Use Spam-y Language Avoid loud and […]