Posts by DCA Blogs
Maximize Your MVPs
You’ve probably heard the adage, there’s only so much time in the day. How can you maximize productivity from your employees without burning them out? At DCA Virtual, we have created employee goals based on data. Data. That’s a nice buzz word. Let’s put it in action! We started by connecting employees’ personal goals to…
Read MoreMarketing Automation Myths Debunked
Streamlining is important for the success of any business. Which is why many businesses are turning to marketing automation to assist them. If you’ve been hiding under a rock, you may not have heard much about these amazing platforms. In a nutshell, they’ll automate your marketing, and sometimes sales, activities. If you’ve been investigating this…
Read MoreLights! Camera! Action on Social Media Video Editing
A post. A photo. A video. When planning your social media goals, you must plan effectively for your business. Video content is an amazing engagement tool that boosts traffic. You become the filmmaker for your business! Even better, you don’t have to be a blockbuster director or editor to create powerful material. By having a strong plan, storyboard, and…
Read MoreWhat’s New with Marketing Automation
Good news, small business owners! Newsletter platforms are more intuitive than ever. Their features for drip campaigns and workflows have made it even easier to keep in touch with your clients and prospects. And some have gotten even smarter, incorporating in the CRM model: Lead Pages, tracking codes, and even lead scoring. The last time…
Read MoreWhen Volunteers Are a Mistake
A couple of years ago, I attended a luncheon for a local nonprofit. They had a wonderful setting, a good meal, and a great program. Personally, I felt like their program was lacking one thing. I’ll get back to that later though. The organization was focused on domestic abuse and assisting the victims. I sat…
Read MoreMeasuring Your Social Media Marketing: Reach and Impressions Explained
Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…
Read MoreRepurpose Your Marketing Content and Reach a Larger Audience
Have you ever labored over content for your marketing pieces, only to post once and forget about it? Let’s face it, creating content is time consuming and, well, wouldn’t you rather be doing something fun? Wouldn’t it be great if you could reuse your content? Well, you can! And, there are many benefits other than saving…
Read MoreHow to Work with Your Designer
A graphic designer loves a blank canvas. It’s an exciting choose-your-own-adventure process. You may liken this to excitedly planning a long-awaited getaway; open plans, open experiences but a destination is well within sight. Unlike this destination-oriented vacation, designing may not have such an obvious journey’s end. Being clear with your design intentions will be a collective…
Read MoreAre You Ready for Chatbots?
Business has changed so much over the years. With constant growth and innovation happening in every industry, companies can now reach more customers. With this influx of customers however, you need more people to take care of them. What is the best way to do that? Hire more employees? Take on less customers? Charge more…
Read MoreKeyword Tools for the Small Business Owner
Search Engine Optimization (SEO) is important to the connected business owner. When your website is well optimized for search engines, it essentially speaks the same language as its visitor base using keywords. Keywords help connect searchers to your site and are one of the main elements of SEO. Using keywords will help your website rank…
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