Our Blog

Enjoy our blog. If you would like more information about writing services, please email us through our contact form.

Influencer Marketing For Small Businesses

A recent Forbes article discussed why community matters so much for small business owners. By working together, we can create sustainable and thriving business communities that benefit everyone. “Influencer marketing” is another way of implementing this principle. While a lot of online resources about influencer marketing tend to be directed toward large, high-profile companies who are […]

8 Ways To Secure Your Online Presence

  With every new step in technology comes an advance in hacking and other cybercriminal offenses, which can be especially devastating to a small business owner. We at DCAVirtual have come up with several ways you can better secure your online accounts. # 1 Create Strong Passwords That Are Unique to Every Account It’s not enough to […]

Fun With Words – Homonyms, Homophones and Homographs

The English language can be tricky. With over a million words (1,025,109 to be exact), we have words that are spelled the same but have different meanings, words that are pronounced the same but don’t mean the same thing, and words that are spelled the same but have different pronunciations and definitions. Throw in the […]

How To Accumulate Positive Online Reviews, and Use Them To Your Advantage

The Internet has been a wonderful new means of communication for small business owners. It gives us the opportunity to advertise ourselves virtually anywhere at any at time. It has also redefined our understanding of “word of mouth advertising” – expanding it to include online reviews! Satisfied clients or customers aren’t just talking about their favorite […]

9 Productivity Tools for Your Small Business

For small business owners, time is a precious commodity. Fortunately, the digital age allows us a kind of flexibility never before experienced. We can virtually connect with clients, customers and our employees, in a way that makes sense to everyone’s busy schedule. One of the most important ways you can do this is through online […]

How You Can Use Outsourcing to Boost Business

If you’re like most small business owners, you’re probably skeptical of the benefits of outsourcing administrative or social media tasks. You may be concerned with the ROI and wonder if paying an additional employee or service will pay off. The truth is that outsourcing some of these vital roles to virtual business assistants, for as much or […]

How To Become An “Industry Expert” Using Social Media

An overlooked benefit of using social media is that you have the opportunity to be seen as an industry expert in your field. With social media sites like Facebook, Twitter, LinkedIn, Instagram or YouTube, small business owners are able to self-publish with more ease and regularity than ever before. Posting regularly not only increases brand recognition, it also shows you […]

The Benefits of Real-Time Social Media Engagement

In the hyper-connected age of smartphones and social media, communication travels faster than ever.  For this reason, clients are expecting businesses to react to their comments at the same exact speed! No matter what reason someone may have for reaching out to you on social media, it is crucial that you- the business owner- respond […]

Creating Your Own Digital Marketing Plan Can Be A Beast…But, It Doesn’t Have To Be

If you’re like most small business owners, getting the hang of the technological aspects of your business can be a little challenging. In fact, according to a Forbes study 48% of small business owners don’t have a website and only about 56% do any sort of analytics for their marketing programs. The task of developing […]

Is Pinterest Right For Small Business?

If you’re like most small business owners today, you want to know the best way to reach your target market. And being the savvy individual you are, you’ve probably noticed the wide variety of free social media platforms and are probably wondering which one is the best for you. Facebook and Twitter tend to be […]