digital marketing
A Social Twist: Lock-In Business with LinkedIn
Looking to grow your business’s reach in the new year? Engage your audience with the perfect twist of social media and LinkedIn. How to Use Social Media to Create the Ultimate Customer Experience With so many businesses at consumers’ disposal, it is important that your company has that diamond in the rough. Potential customers look…
Read MoreWebsite Traffic: The Best Tools to Track Your Online Metrics
It’s no secret that if you want to attract customers, you need to be seen online. Whether you run a brick-and-mortar storefront, a remote service, or any business model in between, your website can help you improve your marketing and stand out from the competition. Website traffic is a treasure trove of information, and the…
Read MoreInfluencer Marketing Still Going Strong
I recently came across an article in Harvard Business Review that stated “Human beings are fundamentally social animals. Behavioral economics and psychological research have taught us that we fundamentally crave a sense of connectedness, belonging, mission, and meaning, particularly when performing their work.” Wow. That’s a bit heavy but real. It is the same with…
Read MoreSocial Media: The Rules of Engagement
Social media is exactly how it sounds, it’s social. If you’re not posting content consistently, engaging your followers, and allocating time for your accounts, you’re missing out on its full potential. Follow these 7 rules that we follow here at DCA Virtual Business Support to build a healthy foundation for your business and brand to grow on social…
Read MorePreparing Your Content Marketing Strategy for 2022
What organization or business has content that you enjoy? Not just like but REALLY enjoy. Maybe a specific podcast, newsletter, or blog comes to mind? Something that really resonates with you. That business went through a process of creating and evaluating to get that juicy goodness to you. That is what content marketing is all about – educating, connecting, and inspiring your followers. The goal of the content marketing process, first and foremost, is to provide your followers with the information they’ll truly…
Read MoreIncrease Conversions on Instagram with Bio Link Tools
Social media is a great way to connect with your audience and grow your business. Instagram introduced tools specifically geared towards business accounts in 2016. To be successful on Instagram, you need to understand both the technical aspect of using the app and how it works for businesses. We’ll give tips for getting started on Instagram and give you the tea on two ways that you can use…
Read MoreWebsite Trends & Functionality in 2021
Technology and the digital space evolve in the blink of an eye. That includes websites. Let’s chat about some of the hot new things and must-haves for websites to attract and engage. Website Functionality Overall functionality has a high impact on how your website is indexed by Google. A mobile responsive design is a MUST. Beginning March 2021, Google implemented their Mobile First policy which means desk-top versions will not show up…
Read MoreMoving Into 2021 With a Solid Plan
As the year is coming to a close, many business owners are planning for 2021. If not for the whole year, at least for the first quarter of the new year. How do you plan for your business, especially when we have had such an odd year? Myself, I rely on my advisor to help guide me…
Read MoreWhat Makes an Ideal Client?
Someone close to me used to say, any paying client is a good client. While it is definitely good to get paid, don’t get lulled into believing that statemen
Read MoreLinkedIn: 690 Million Users and Growing
Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news. How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform. Live Streaming – This…
Read More