The Art of Holistic Marketing

The Art of Holistic Marketing. The four pillars of holistic marketing include (from right to left): 01 - Relationship Marketing (icon of hands shaking in a circle of two arrows), 02 - Integrated Marketing (icon of four puzzle pieces fitting together), 03 - Internal Marketing (icon of three people icons around one central point), and 04 - Societal Marketing (icon of Earth surrounded by six people icons). DCA Virtual Business Support.

In the ever-evolving world of marketing, businesses are constantly seeking innovative strategies to connect with their audience and drive meaningful engagement. A holistic approach to marketing is a powerful solution, incorporating various channels and platforms to create a seamless and integrated customer experience. In this blog, we’ll explore what a holistic marketing approach is, identify…

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The Power of Video: Bring Your Brand’s Social Media to Life

The Power of Video: Bring Your Brand’s Social Media to Life. Image of two people talking about products in front of a smart phone as it records them. DCA Virtual Business Support.

Lights, Camera, Video, & Increased Business Exposure? It is no secret that social media has become an integral part of most brands’ marketing strategies. But what type of posts reach consumers most effectively? What should you be posting more of to increase your business’s exposure? As of early 2023, 84% of consumers reported they’ve bought…

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A Social Twist: Lock-In Business with LinkedIn

A Social Twist: Lock-In Business with LinkedIn. Image of a person looking at a laptop screen that says 'If Content is King, Consistency is Queen'.

Looking to grow your business’s reach in the new year? Engage your audience with the perfect twist of social media and LinkedIn. How to Use Social Media to Create the Ultimate Customer Experience With so many businesses at consumers’ disposal, it is important that your company has that diamond in the rough. Potential customers look…

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Website Traffic: The Best Tools to Track Your Online Metrics

It’s no secret that if you want to attract customers, you need to be seen online. Whether you run a brick-and-mortar storefront, a remote service, or any business model in between, your website can help you improve your marketing and stand out from the competition. Website traffic is a treasure trove of information, and the…

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Influencer Marketing Still Going Strong

Influencer Marketing Still Going Strong

I recently came across an article in Harvard Business Review that stated “Human beings are fundamentally social animals. Behavioral economics and psychological research have taught us that we fundamentally crave a sense of connectedness, belonging, mission, and meaning, particularly when performing their work.” Wow. That’s a bit heavy but real. It is the same with…

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Social Media: The Rules of Engagement

Social Media Rules of Engagement

Social media is exactly how it sounds, it’s social. If you’re not posting content consistently, engaging your followers, and allocating time for your accounts, you’re missing out on its full potential. Follow these 7 rules that we follow here at DCA Virtual Business Support to build a healthy foundation for your business and brand to grow on social…

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Preparing Your Content Marketing Strategy for 2022

What organization or business has content that you enjoy? Not just like but REALLY enjoy. Maybe a specific podcast, newsletter, or blog comes to mind? Something that really resonates with you. That business went through a process of creating and evaluating to get that juicy goodness to you. That is what content marketing is all about – educating, connecting, and inspiring your followers.  The goal of the content marketing process, first and foremost, is to provide your followers with the information they’ll truly…

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Increase Conversions on Instagram with Bio Link Tools

Social media is a great way to connect with your audience and grow your business. Instagram introduced tools specifically geared towards business accounts in 2016. To be successful on Instagram, you need to understand both the technical aspect of using the app and how it works for businesses. We’ll give tips for getting started on Instagram and give you the tea on two ways that you can use…

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Website Trends & Functionality in 2021

Responsive Websites, website trends and functionality 2021

Technology and the digital space evolve in the blink of an eye. That includes websites. Let’s chat about some of the hot new things and must-haves for websites to attract and engage.  Website Functionality   Overall functionality has a high impact on how your website is indexed by Google. A mobile responsive design is a MUST.  Beginning March 2021, Google implemented their Mobile First policy which means desk-top versions will not show up…

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