Automation
The Art of Holistic Marketing Pt. 2: Utilizing the Tools in the Shed
In part one of The Art of Holistic Marketing, we defined what a holistic marketing approach is, identified its key components and how you could benefit from taking a holistic approach. But what tools do you use to make this approach work? In this blog, we uncover the essential tools such as drip and re-engagement…
Read More5 Tools to Make Your Workflow Flow
In today’s tech-savvy workforce, you can virtually shake hands with clients across time zones and engage with employees while still in your pajamas – all with the click of a button. How is this possible? With online productivity and project management apps! These platforms adapt to your team’s needs, streamlining your workflow, and giving you…
Read MoreIncrease Conversions on Instagram with Bio Link Tools
Social media is a great way to connect with your audience and grow your business. Instagram introduced tools specifically geared towards business accounts in 2016. To be successful on Instagram, you need to understand both the technical aspect of using the app and how it works for businesses. We’ll give tips for getting started on Instagram and give you the tea on two ways that you can use…
Read MoreScheduling Tools Pros & Cons
Have you ever tried to connect with someone and it seemed like your emails went back and forth for days, or even weeks, before you could find a time that worked for both of you? If that is the case, an online scheduling tool might be just the thing you need! There are so many…
Read MoreChoose Your Own Adventure: Lead Generation
If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader. They were in control. Well, the kids…
Read MoreMarketing Automation Myths Debunked
Streamlining is important for the success of any business. Which is why many businesses are turning to marketing automation to assist them. If you’ve been hiding under a rock, you may not have heard much about these amazing platforms. In a nutshell, they’ll automate your marketing, and sometimes sales, activities. If you’ve been investigating this…
Read MoreWhat’s New with Marketing Automation
Good news, small business owners! Newsletter platforms are more intuitive than ever. Their features for drip campaigns and workflows have made it even easier to keep in touch with your clients and prospects. And some have gotten even smarter, incorporating in the CRM model: Lead Pages, tracking codes, and even lead scoring. The last time…
Read MoreMeasuring Your Social Media Marketing: Reach and Impressions Explained
Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…
Read MoreAre You Ready for Chatbots?
Business has changed so much over the years. With constant growth and innovation happening in every industry, companies can now reach more customers. With this influx of customers however, you need more people to take care of them. What is the best way to do that? Hire more employees? Take on less customers? Charge more…
Read MoreChoosing the Right Hashtags on Instagram
If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and…
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