Category: analytics

Keyword Tools for the Small Business Owner

Search Engine Optimization (SEO) is important to the connected business owner. When your website is well optimized for search engines, it essentially speaks the same language as its visitor base using keywords. Keywords help connect searchers to your site and are one of the main elements of SEO. Using keywords will help your website rank […]

Mobile First

Up until recently your mobile website was considered an alternate or secondary site. That no longer rings true. Google – you know the big company that owns the world’s largest search engine – is now indexing your mobile website before your main website. This effectively makes your mobile site your main site now. Have I […]

Choosing the Right Hashtags on Instagram

If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and […]

Email Marketing, Automation, and Workflows

Good news, small business owners! Newsletter platforms are more intuitive than ever. Their automated campaigns and workflow features have made it even easier to keep in touch with your clients or prospects. At DCA Virtual Business Support, we tend to stick with MailChimp and GetResponse, although there are other highly-ranked, affordable newsletter platforms out there […]

Using Analytics to Learn About Your Customers

Looking at web traffic data is extremely useful if you use a website to do business or communicate with customers. Although analytics can be a little overwhelming to a beginner, it is one of the best ways to gather information about your client base. So, how do you get to know your customers through data? […]