New Normal COmmunications

Navigating through this pandemic has had a boatload full of challenges not to mention the uncertainty. We know that there will be a ‘new’ normal slowly shaking out as businesses reopen. We just don’t know what that is going to look like or how rapidly that will evolve. How do you effectively communicate as a brand during the storm?  One…

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Lead Generation Journey through Marketing and Sales Automation

If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader.  They were in control. Well, the kids…

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marketing Automation Myths

Streamlining is important for the success of any business. Which is why many businesses are turning to marketing automation to assist them. If you’ve been hiding under a rock, you may not have heard much about these amazing platforms. In a nutshell, they’ll automate your marketing, and sometimes sales, activities. If you’ve been investigating this…

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Learn about Video editing tools

A post. A photo. A video. When planning your social media goals, you must plan effectively for your business. Video content is an amazing engagement tool that boosts traffic. You become the filmmaker for your business! Even better, you don’t have to be a blockbuster director or editor to create powerful material. By having a strong plan, storyboard, and…

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Learn more about Marketing Automation

Good news, small business owners! Newsletter platforms are more intuitive than ever. Their features for drip campaigns and workflows have made it even easier to keep in touch with your clients and prospects. And some have gotten even smarter, incorporating in the CRM model: Lead Pages, tracking codes, and even lead scoring. The last time…

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Outsourcing Solutions

A few years ago, DCA Virtual Business Support published an article about outsourcing for small business owners. The constantly evolving landscape of the business world means, at times, we may need to reevaluate and assess what worked then versus what may work better now. Not to mention digital platforms and capabilities make things that were…

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Client testimonials

Every day, we at DCA Virtual Business Support are blessed to work with some of the most interesting, inspiring and motivated entrepreneurs. Our clients are truly one-of-a-kind! That’s why we’re so excited to begin a new interview series that features them and the amazing work they do. Our first interview is with LeeAnn Shattuck, also…

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What hashtags should you use on Instagram?

If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and…

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Is Alignable worth it?

Alignable is a new B2B social media network that promises to reinvent the small business economy. It claims to have millions of business owners within its web, all of whom collaborate to increase their customer base. Networking with other businesses or industry professionals is key to small business success. It leads to quality referrals and…

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Email Automation

Good news, small business owners! Newsletter platforms are more intuitive than ever. Their automated campaigns and workflow features have made it even easier to keep in touch with your clients or prospects. At DCA Virtual Business Support, we tend to stick with MailChimp and GetResponse, although there are other highly-ranked, affordable newsletter platforms out there…

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