The Power of Video: Bring Your Brand’s Social Media to Life

The Power of Video: Bring Your Brand’s Social Media to Life. Image of two people talking about products in front of a smart phone as it records them. DCA Virtual Business Support.

Lights, Camera, Video, & Increased Business Exposure? It is no secret that social media has become an integral part of most brands’ marketing strategies. But what type of posts reach consumers most effectively? What should you be posting more of to increase your business’s exposure? As of early 2023, 84% of consumers reported they’ve bought…

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Why Every Business Should Perform a User Experience Audit

Why Every Business Should Perform a User Experience Audit. Image of people looking at a white board with mobile website designs drawn on it.

If you run a business that sells products online, chances are you’ve experienced a customer abandoning their shopping cart. Or perhaps you see that people are frequently visiting your website but taking little to no further action. Ever wonder why that is? With so many components of a website, it can be challenging to get…

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Social Media, Email Marketing, & Landing Pages Working in Harmony

Social Media, Email Marketing, & Landing Pages Working in Harmony. Image of a person holding a smart tablet that shows a Venn diagram where 'Social Networks' and 'Email Marketing' overlap.

Social media is more than just an entryway to boosting your business’s visibility. When done correctly, it can play an integral part in shifting followers into your marketing funnel, specifically a drip campaign. In this article, we give you a rundown on how to accomplish just that! Drip Campaign Basics A drip campaign is a…

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Leveraging Social Media to Engage Your Audience

Leveraging Social Media to Engage Your Audience. Image of cartoon people in purple and green word bubbles around a cartoon of the Earth. DCA Virtual Business Support.

Social media is no stranger to small business owners. Do you know and understand how to utilize everything it has to offer your business and its customers? The umbrella of social media is a big one, so it can be easy to overlook elements of it that could be of value to your business. No…

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A Social Twist: Lock-In Business with LinkedIn

A Social Twist: Lock-In Business with LinkedIn. Image of a person looking at a laptop screen that says 'If Content is King, Consistency is Queen'.

Looking to grow your business’s reach in the new year? Engage your audience with the perfect twist of social media and LinkedIn. How to Use Social Media to Create the Ultimate Customer Experience With so many businesses at consumers’ disposal, it is important that your company has that diamond in the rough. Potential customers look…

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Google’s People Friendly Change

Google’s People Friendly Change. Image of a group of people looking at the presentation of a website.

Google Changing the Way We Search On average, Google handles over 40,000 search queries every second and 3.5 billion searches per day. That is jaw-dropping! If your response was anything like ours, then you are probably asking yourself how Google sifts through all the information on the web to generate the best answers for your…

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Website Traffic: The Best Tools to Track Your Online Metrics

It’s no secret that if you want to attract customers, you need to be seen online. Whether you run a brick-and-mortar storefront, a remote service, or any business model in between, your website can help you improve your marketing and stand out from the competition. Website traffic is a treasure trove of information, and the…

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What Can a Virtual Assistant Do for My Business?

What Can a Virtual Assistant Do for My Business?

As a business owner, it sometimes feels as if everything falls on your plate. It may be a challenge knowing where to go to get some help for your small business. Here are a few questions to ask yourself if you feel like you have too much to do and are evaluating if a virtual…

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Social Media: The Rules of Engagement

Social Media Rules of Engagement

Social media is exactly how it sounds, it’s social. If you’re not posting content consistently, engaging your followers, and allocating time for your accounts, you’re missing out on its full potential. Follow these 7 rules that we follow here at DCA Virtual Business Support to build a healthy foundation for your business and brand to grow on social…

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