Tag: digital marketing

What’s New on Instagram

Instagram has evolved a lot since 2010 and has set a tone for how individuals use social media in their everyday lives. From sharing snippets of their everyday on their photo grid to posting 15 second videos to their Instagram Stories, Instagram has made it possible to connect with people, brands, companies, and causes around […]

How to Fund Your Small Business

Funding is important, but different sources may be better for you depending on your business maturity, type of business, and other factors. A lot of businesses from small to very large have used some type of funding to get to where they are today. Many people have heard of companies such as Dropbox, reddit or […]

How Well is Your Brand Adapting to Digital and Social Change?

Change is much harder to do than it is to talk about. It’s important to be nimble and adaptable as the digital landscape continues to evolve. As a brand, it’s important to create a consistent experience across all platforms for your audience, customers or users. That’s no small task especially since digital brand opportunities are […]

What to Look For When Hiring An SEO Company

Search Engine Optimization (SEO) can make or break a website.  What is SEO? SEO is a form of marketing geared towards growing your website’s organic or non-paid search results.  Of the search engines, Google has around 65% of the searches followed by Bing and Yahoo. Studies have found that the Google top search result gets […]

Make Your Email Subject Lines Count

A successful email marketing campaign starts with a good subject line! Avoid having your email deleted from your client or customer’s crowded inbox, by creating subject lines that are short, too-the-point, and (most importantly) personalized. Here are just a few tips on how to entice your audience: 1.) Don’t Use Spam-y Language Avoid loud and […]

Influencer Marketing For Small Businesses

A recent Forbes article discussed why community matters so much for small business owners. By working together, we can create sustainable and thriving business communities that benefit everyone. “Influencer marketing” is another way of implementing this principle. While a lot of online resources about influencer marketing tend to be directed toward large, high-profile companies who are […]

Creating Your Own Digital Marketing Plan Can Be A Beast…But, It Doesn’t Have To Be

If you’re like most small business owners, getting the hang of the technological aspects of your business can be a little challenging. In fact, according to a Forbes study 48% of small business owners don’t have a website and only about 56% do any sort of analytics for their marketing programs. The task of developing […]