Lead Generation Journey through Marketing and Sales Automation

If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader.  They were in control. Well, the kids…

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When Volunteers are a mistake

A couple of years ago, I attended a luncheon for a local nonprofit. They had a wonderful setting, a good meal, and a great program. Personally, I felt like their program was lacking one thing. I’ll get back to that later though. The organization was focused on domestic abuse and assisting the victims. I sat…

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SEO Rich blogs

In the world of online blogging, SEO rich blog posts are important in getting your content seen by your readers. SEO stands for Search Engine Optimization. It is how search engines prioritize their findings. To create SEO rich blogs, there are a few things you need to know. Consider the following steps below to help…

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Health & Fitness tips for business owners

As a business owner, you can be pulled in many different directions. Constantly wearing different hats can be mentally and physically exhausting. Owner burnout is one of the most common reasons why businesses fail. It’s important to make sure you take care of yourself because your business is only as healthy as you are. It…

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Time Management Hacks

Do you ever feel like there aren’t enough hours in the day? This lament is particularly common among small business owners as they are often tasked with taking on a variety of roles to ensure the success of their business. But, it doesn’t have to be this way! While there is, no doubt, always something…

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Ready to sell your Business?

After spending years growing and maintaining your business, you might ask yourself: what’s next? Is it time to consider retirement or a new venture entirely?  If you think it is time to start a new chapter in your life, you already have your answer.  It’s time to pass the torch and sell your business. The…

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Importance of a strong mission statement

For some start-ups, developing a strong business plan can seem irrelevant. Even established companies can lose sight of their plans after securing outside investors. No matter where your business falls, there is value in outlining why your business exists. There is a reason your company formed, and it is found in the mission statement.    For Entrepreneurs and Start-Ups:   Funders and investors review your business plan before making a financial…

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The importance of taking a vacation

Taking a vacation can lower your stress and improve your heart and mental health. It can also improve your connections and how you communicate with people. When was the last time you took a vacation? If you’re like many business owners, it’s been awhile. In fact, studies have determined that only around fifty percent of…

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Outsourcing Solutions

A few years ago, DCA Virtual Business Support published an article about outsourcing for small business owners. The constantly evolving landscape of the business world means, at times, we may need to reevaluate and assess what worked then versus what may work better now. Not to mention digital platforms and capabilities make things that were…

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What hashtags should you use on Instagram?

If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and…

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