The Power of Video: Bring Your Brand’s Social Media to Life

The Power of Video: Bring Your Brand’s Social Media to Life. Image of two people talking about products in front of a smart phone as it records them. DCA Virtual Business Support.

Lights, Camera, Video, & Increased Business Exposure? It is no secret that social media has become an integral part of most brands’ marketing strategies. But what type of posts reach consumers most effectively? What should you be posting more of to increase your business’s exposure? As of early 2023, 84% of consumers reported they’ve bought…

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Pay Transparency Laws Changing: Is Your State One of Them?

Pay Transparency Laws Changing: Is Your State One of Them. Image of a magnifying glass over the word 'Transparency' with a background made of $100 bills. DCA Virtual Business Support.

DCA Virtual Business Support and the author of this article are not attorneys. This information is compiled as a resource to our small business owner community and should not be construed as legal advice. Some states are making changes to their pay transparency laws. So far, Washington, California, Colorado, Connecticut, Maryland, Nevada, New Jersey, New…

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Why Every Business Should Perform a User Experience Audit

Why Every Business Should Perform a User Experience Audit. Image of people looking at a white board with mobile website designs drawn on it.

If you run a business that sells products online, chances are you’ve experienced a customer abandoning their shopping cart. Or perhaps you see that people are frequently visiting your website but taking little to no further action. Ever wonder why that is? With so many components of a website, it can be challenging to get…

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Social Media, Email Marketing, & Landing Pages Working in Harmony

Social Media, Email Marketing, & Landing Pages Working in Harmony. Image of a person holding a smart tablet that shows a Venn diagram where 'Social Networks' and 'Email Marketing' overlap.

Social media is more than just an entryway to boosting your business’s visibility. When done correctly, it can play an integral part in shifting followers into your marketing funnel, specifically a drip campaign. In this article, we give you a rundown on how to accomplish just that! Drip Campaign Basics A drip campaign is a…

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EA Services: The Secret Weapon to Balanced Business

EA Services: The Secret Weapon to Balanced Business. Image of three people sitting at a table while working on laptops.

When you invest time, money, and resources into your business, you want to ensure that the results add value and enhance performance. Designed to create balance and boost productivity for busy business professionals like coaches and consultants, Executive Assistant Services (EA Services) could be the secret weapon small businesses need! Executive Virtual Assistant Services Stephen…

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23 Years Since Full SBA Reauthorization – Is This The Year?

The Small Business Administration (SBA) was created in 1953 by President Eisenhower and has not been reauthorized since 2000. Congress is currently considering reauthorizing the SBA. My guests today provide an exclusive behind-the-scenes pass on what modernizations to the SBA might look like and the importance of small business owners having a voice in Washington!…

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Leveraging Social Media to Engage Your Audience

Leveraging Social Media to Engage Your Audience. Image of cartoon people in purple and green word bubbles around a cartoon of the Earth. DCA Virtual Business Support.

Social media is no stranger to small business owners. Do you know and understand how to utilize everything it has to offer your business and its customers? The umbrella of social media is a big one, so it can be easy to overlook elements of it that could be of value to your business. No…

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Virtual Sales Support Assistant: Doing Sales Differently

Virtual Sales Support Assistant Doing Sales Differently. Image of two people looking at paperwork while holding pencils. Two open laptops and two extra pencils sit on the table in front of them.

Want to qualify leads faster? How about boosting sales? Or maybe it’s time to enhance your customer service? With a virtual sales support assistant, you could do it all. Stop talking the talk and start walking the walk this year! What is a Virtual Sales Assistant? A virtual sales assistant is someone who assists your…

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A Social Twist: Lock-In Business with LinkedIn

A Social Twist: Lock-In Business with LinkedIn. Image of a person looking at a laptop screen that says 'If Content is King, Consistency is Queen'.

Looking to grow your business’s reach in the new year? Engage your audience with the perfect twist of social media and LinkedIn. How to Use Social Media to Create the Ultimate Customer Experience With so many businesses at consumers’ disposal, it is important that your company has that diamond in the rough. Potential customers look…

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