social media platform
Why Video Content Reigns Supreme on Social Media
Does it ever shock you how ONE viral video can change a person’s life? With the rise of TikTok and Instagram Reels, video content has become one of the most important strategies for social media success. Whether you own a five-star restaurant, mom-and-pop shop, or law firm, implementing video content into your social strategy is…
Read MoreWhen was the last time your clients or followers heard from YOU?
Several weeks ago, I was talking to a client about planning her LinkedIn content calendar – the original messaging she wanted to organize and share with her thousands of followers. A bit flustered by the idea of having to craft original content, she replied flippantly, “Oh, I don’t know, just share something for me, that’ll…
Read MoreSocial Media, Email Marketing, & Landing Pages Working in Harmony
Social media is more than just an entryway to boosting your business’s visibility. When done correctly, it can play an integral part in shifting followers into your marketing funnel, specifically a drip campaign. In this article, we give you a rundown on how to accomplish just that! Drip Campaign Basics A drip campaign is a…
Read MoreLeveraging Social Media to Engage Your Audience
Social media is no stranger to small business owners. Do you know and understand how to utilize everything it has to offer your business and its customers? The umbrella of social media is a big one, so it can be easy to overlook elements of it that could be of value to your business. No…
Read MoreA Social Twist: Lock-In Business with LinkedIn
Looking to grow your business’s reach in the new year? Engage your audience with the perfect twist of social media and LinkedIn. How to Use Social Media to Create the Ultimate Customer Experience With so many businesses at consumers’ disposal, it is important that your company has that diamond in the rough. Potential customers look…
Read MoreInfluencer Marketing Still Going Strong
I recently came across an article in Harvard Business Review that stated “Human beings are fundamentally social animals. Behavioral economics and psychological research have taught us that we fundamentally crave a sense of connectedness, belonging, mission, and meaning, particularly when performing their work.” Wow. That’s a bit heavy but real. It is the same with…
Read MoreSocial Media: The Rules of Engagement
Social media is exactly how it sounds, it’s social. If you’re not posting content consistently, engaging your followers, and allocating time for your accounts, you’re missing out on its full potential. Follow these 7 rules that we follow here at DCA Virtual Business Support to build a healthy foundation for your business and brand to grow on social…
Read MoreFacebook Creator Studio: Strategies for Beginners
With the plethora of tools and platforms, finding the best ways to manage your business’ social media accounts can be a bit overwhelming. As a business owner, should you shell out money for third-party social media management tools like Hootsuite or Buffer, or laboriously post to each individual account? While there’s a case to be made for investing in third-party management tools,…
Read MoreIncrease Conversions on Instagram with Bio Link Tools
Social media is a great way to connect with your audience and grow your business. Instagram introduced tools specifically geared towards business accounts in 2016. To be successful on Instagram, you need to understand both the technical aspect of using the app and how it works for businesses. We’ll give tips for getting started on Instagram and give you the tea on two ways that you can use…
Read MoreLinkedIn: 690 Million Users and Growing
Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news. How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform. Live Streaming – This…
Read More