social media platform
Leveraging Social Media to Engage Your Audience
Social media is no stranger to small business owners. Do you know and understand how to utilize everything it has to offer your business and its customers? The umbrella of social media is a big one, so it can be easy to overlook elements of it that could be of value to your business. No…
Read MoreA Social Twist: Lock-In Business with LinkedIn
Looking to grow your business’s reach in the new year? Engage your audience with the perfect twist of social media and LinkedIn. How to Use Social Media to Create the Ultimate Customer Experience With so many businesses at consumers’ disposal, it is important that your company has that diamond in the rough. Potential customers look…
Read MoreInfluencer Marketing Still Going Strong
I recently came across an article in Harvard Business Review that stated “Human beings are fundamentally social animals. Behavioral economics and psychological research have taught us that we fundamentally crave a sense of connectedness, belonging, mission, and meaning, particularly when performing their work.” Wow. That’s a bit heavy but real. It is the same with…
Read MoreSocial Media: The Rules of Engagement
Social media is exactly how it sounds, it’s social. If you’re not posting content consistently, engaging your followers, and allocating time for your accounts, you’re missing out on its full potential. Follow these 7 rules that we follow here at DCA Virtual Business Support to build a healthy foundation for your business and brand to grow on social…
Read MoreFacebook Creator Studio: Strategies for Beginners
With the plethora of tools and platforms, finding the best ways to manage your business’ social media accounts can be a bit overwhelming. As a business owner, should you shell out money for third-party social media management tools like Hootsuite or Buffer, or laboriously post to each individual account? While there’s a case to be made for investing in third-party management tools,…
Read MoreIncrease Conversions on Instagram with Bio Link Tools
Social media is a great way to connect with your audience and grow your business. Instagram introduced tools specifically geared towards business accounts in 2016. To be successful on Instagram, you need to understand both the technical aspect of using the app and how it works for businesses. We’ll give tips for getting started on Instagram and give you the tea on two ways that you can use…
Read MoreLinkedIn: 690 Million Users and Growing
Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news. How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform. Live Streaming – This…
Read MoreNew Normal Communications
Navigating through this pandemic has had a boatload full of challenges not to mention the uncertainty. We know that there will be a ‘new’ normal slowly shaking out as businesses reopen. We just don’t know what that is going to look like or how rapidly that will evolve. How do you effectively communicate as a brand during the storm? One…
Read MoreMeasuring Your Social Media Marketing: Reach and Impressions Explained
Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…
Read MoreHow to Work with Your Designer
A graphic designer loves a blank canvas. It’s an exciting choose-your-own-adventure process. You may liken this to excitedly planning a long-awaited getaway; open plans, open experiences but a destination is well within sight. Unlike this destination-oriented vacation, designing may not have such an obvious journey’s end. Being clear with your design intentions will be a collective…
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