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Choose Your Own Adventure: Lead Generation

Lead Generation Journey through Marketing and Sales Automation

If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader.  They were in control. Well, the kids…

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Maximize Your MVPs

Maximize your business team and increase productivity

You’ve probably heard the adage, there’s only so much time in the day. How can you maximize productivity from your employees without burning them out? At DCA Virtual, we have created employee goals based on data. Data. That’s a nice buzz word. Let’s put it in action! We started by connecting employees’ personal goals to…

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What’s New with Marketing Automation

Good news, small business owners! Newsletter platforms are more intuitive than ever. Their features for drip campaigns and workflows have made it even easier to keep in touch with your clients and prospects. And some have gotten even smarter, incorporating in the CRM model: Lead Pages, tracking codes, and even lead scoring. The last time…

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Measuring Your Social Media Marketing: Reach and Impressions Explained

Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…

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Keyword Tools for the Small Business Owner

Search Engine Optimization (SEO) is important to the connected business owner. When your website is well optimized for search engines, it essentially speaks the same language as its visitor base using keywords. Keywords help connect searchers to your site and are one of the main elements of SEO. Using keywords will help your website rank…

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Staying Healthy and Fit as a Business Owner

As a business owner, you can be pulled in many different directions. Constantly wearing different hats can be mentally and physically exhausting. Owner burnout is one of the most common reasons why businesses fail. It’s important to make sure you take care of yourself because your business is only as healthy as you are. It…

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Time Management Hacks for Growing Businesses

Do you ever feel like there aren’t enough hours in the day? This lament is particularly common among small business owners as they are often tasked with taking on a variety of roles to ensure the success of their business. But, it doesn’t have to be this way! While there is, no doubt, always something…

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Ready to Sell Your Business?

After spending years growing and maintaining your business, you might ask yourself: what’s next? Is it time to consider retirement or a new venture entirely?  If you think it is time to start a new chapter in your life, you already have your answer.  It’s time to pass the torch and sell your business. The…

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The Importance of Having a Strong Mission Statement

For some start-ups, developing a strong business plan can seem irrelevant. Even established companies can lose sight of their plans after securing outside investors. No matter where your business falls, there is value in outlining why your business exists. There is a reason your company formed, and it is found in the mission statement.    For Entrepreneurs and Start-Ups:   Funders and investors review your business plan before making a financial…

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Why Ignoring a Vacation will Cost You Time and Sales

Taking a vacation can lower your stress and improve your heart and mental health. It can also improve your connections and how you communicate with people. When was the last time you took a vacation? If you’re like many business owners, it’s been awhile. In fact, studies have determined that only around fifty percent of…

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