Influencer Marketing Still Going Strong

Influencer Marketing Still Going Strong

I recently came across an article in Harvard Business Review that stated “Human beings are fundamentally social animals. Behavioral economics and psychological research have taught us that we fundamentally crave a sense of connectedness, belonging, mission, and meaning, particularly when performing their work.” Wow. That’s a bit heavy but real. It is the same with…

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What Can a Virtual Assistant Do for My Business?

What Can a Virtual Assistant Do for My Business?

As a business owner, it sometimes feels as if everything falls on your plate. It may be a challenge knowing where to go to get some help for your small business. Here are a few questions to ask yourself if you feel like you have too much to do and too little time. What are…

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Social Media: The Rules of Engagement

Social Media Rules of Engagement

Social media is exactly how it sounds, it’s social. If you’re not posting content consistently, engaging your followers, and allocating time for your accounts, you’re missing out on its full potential. Follow these 7 rules that we follow here at DCA Virtual Business Support to build a healthy foundation for your business and brand to grow on social…

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Facebook Creator Studio: Strategies for Beginners

Facebook Creator Studio: Strategies for Beginners. Person scrolling through social media

With the plethora of tools and platforms, finding the best ways to manage your business’ social media accounts can be a bit overwhelming. As a business owner, should you shell out money for third-party social media management tools like Hootsuite or Buffer, or laboriously post to each individual account? While there’s a case to be made for investing in third-party management tools,…

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Lights! Camera! Action on Social Media Video Editing

Learn about Video editing tools

A post. A photo. A video. When planning your social media goals, you must plan effectively for your business. Video content is an amazing engagement tool that boosts traffic. You become the filmmaker for your business! Even better, you don’t have to be a blockbuster director or editor to create powerful material. By having a strong plan, storyboard, and…

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Measuring Your Social Media Marketing: Reach and Impressions Explained

How to measure your social media

Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…

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Are You Ready for Chatbots?

Are you ready for chatbots?

Business has changed so much over the years. With constant growth and innovation happening in every industry, companies can now reach more customers. With this influx of customers however, you need more people to take care of them. What is the best way to do that? Hire more employees? Take on less customers? Charge more…

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Why You Must Use Multiple Social Media Platforms

Using multiple social media platforms

Social media has started a whole new way of networking. What started out as a way to connect with your circle of friends has now expanded to include the entire world. With 60+ platforms available there is a little something for everyone. This has changed the world of marketing! A business is no longer restricted…

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What’s New on Instagram

Have you heard whats new on Instagram?

Instagram has evolved a lot since 2010 and has set a tone for how individuals use social media in their everyday lives. From sharing snippets of their everyday on their photo grid to posting 15 second videos to their Instagram Stories, Instagram has made it possible to connect with people, brands, companies, and causes around…

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Using Analytics to Learn About Your Customers

What analytics can teach you about customers.

Looking at web traffic data is extremely useful if you use a website to do business or communicate with customers. Although analytics can be a little overwhelming to a beginner, it is one of the best ways to gather information about your client base. So, how do you get to know your customers through data?…

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