Tag: social media marketing

Why You Must Use Multiple Social Media Platforms

Social media has started a whole new way of networking. What started out as a way to connect with your circle of friends has now expanded to include the entire world. With 60+ platforms available there is a little something for everyone. This has changed the world of marketing! A business is no longer restricted […]

What’s New on Instagram

Instagram has evolved a lot since 2010 and has set a tone for how individuals use social media in their everyday lives. From sharing snippets of their everyday on their photo grid to posting 15 second videos to their Instagram Stories, Instagram has made it possible to connect with people, brands, companies, and causes around […]

Using Analytics to Learn About Your Customers

Looking at web traffic data is extremely useful if you use a website to do business or communicate with customers. Although analytics can be a little overwhelming to a beginner, it is one of the best ways to gather information about your client base. So, how do you get to know your customers through data? […]

4 Solid Methods to Up Your Game on Social Media

It’s time to stop trying to sell on social media and time to start networking. Many small business owners feel an urgency to sell, without realizing the real power of social media lies in the connections created.  What is the difference between social selling and social networking? Social selling is where direct revenue is the desired result. Businesses may spend a lot of time and money for a small click-through rate of less than 2% […]

How Well is Your Brand Adapting to Digital and Social Change?

Change is much harder to do than it is to talk about. It’s important to be nimble and adaptable as the digital landscape continues to evolve. As a brand, it’s important to create a consistent experience across all platforms for your audience, customers or users. That’s no small task especially since digital brand opportunities are […]

Non-Revenue Goals For Small Businesses

We as small business owners sometimes get hung up on the idea of profit as the only indicator for growth. Selling more of our product or service is our ultimate goal, but there are many ways to track your success that aren’t based solely in those terms. Right now, we’re going to tell you about […]

How To Attract Millennials To Your Small Business

You are not alone if your business is having a difficult time encouraging younger adults to purchase your products. Grabbing the attention of Millennials and convincing them to buy are the two biggest challenges, especially for small businesses. A 2014 Eventbrite survey found that 76% of Millennials value experiences, such as vacations, concerts, and dining […]

Get Out of Your Own Way and Market Like a Pro

Marketing is so important in the business world. Whether you’re a major corporation or a small family run business, the way you market can make or break your business. Have you ever wondered why some companies excel while some fail at marketing? Preparation and delegation is the best path to success. However, when you are […]

Content Writing and Editing Basics

Great content marketing requires great writing and editing skills. However, not all small business owners have a strong background in proper English. Fortunately, we’ve listed several simple ways that you can become a better writer and editor. Avoid awkward pacing and steer clear of spelling, grammatical, or punctuation errors through these very basic tricks: 1.) […]

What Is “Social Listening” and Why Does It Matter?

One of the wonderful things that social media offers is the opportunity to engage with clients or customers in real time. But what use is real-time engagement if you don’t understand current or potential clients? Knowing exactly what customers expect of you can be tricky if you’re a small business owner. Unlike bigger companies, many […]