Posts Tagged ‘marketing’
Choose Your Own Adventure: Lead Generation
If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader. They were in control. Well, the kids…
Read MoreMarketing Automation Myths Debunked
Streamlining is important for the success of any business. Which is why many businesses are turning to marketing automation to assist them. If you’ve been hiding under a rock, you may not have heard much about these amazing platforms. In a nutshell, they’ll automate your marketing, and sometimes sales, activities. If you’ve been investigating this…
Read MoreLights! Camera! Action on Social Media Video Editing
A post. A photo. A video. When planning your social media goals, you must plan effectively for your business. Video content is an amazing engagement tool that boosts traffic. You become the filmmaker for your business! Even better, you don’t have to be a blockbuster director or editor to create powerful material. By having a strong plan, storyboard, and…
Read MoreWhat’s New with Marketing Automation
Good news, small business owners! Newsletter platforms are more intuitive than ever. Their features for drip campaigns and workflows have made it even easier to keep in touch with your clients and prospects. And some have gotten even smarter, incorporating in the CRM model: Lead Pages, tracking codes, and even lead scoring. The last time…
Read MoreTo Outsource or Not to Outsource? That is the question…
A few years ago, DCA Virtual Business Support published an article about outsourcing for small business owners. The constantly evolving landscape of the business world means, at times, we may need to reevaluate and assess what worked then versus what may work better now. Not to mention digital platforms and capabilities make things that were…
Read MoreClient Series: Interview with The Car Chick
Every day, we at DCA Virtual Business Support are blessed to work with some of the most interesting, inspiring and motivated entrepreneurs. Our clients are truly one-of-a-kind! That’s why we’re so excited to begin a new interview series that features them and the amazing work they do. Our first interview is with LeeAnn Shattuck, also…
Read MoreChoosing the Right Hashtags on Instagram
If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and…
Read MoreAlignable: Is It Worth It?
Alignable is a new B2B social media network that promises to reinvent the small business economy. It claims to have millions of business owners within its web, all of whom collaborate to increase their customer base. Networking with other businesses or industry professionals is key to small business success. It leads to quality referrals and…
Read MoreEmail Marketing, Automation, and Workflows
Good news, small business owners! Newsletter platforms are more intuitive than ever. Their automated campaigns and workflow features have made it even easier to keep in touch with your clients or prospects. At DCA Virtual Business Support, we tend to stick with MailChimp and GetResponse, although there are other highly-ranked, affordable newsletter platforms out there…
Read MoreHow Well is Your Brand Adapting to Digital and Social Change?
Change is much harder to do than it is to talk about. It’s important to be nimble and adaptable as the digital landscape continues to evolve. As a brand, it’s important to create a consistent experience across all platforms for your audience, customers or users. That’s no small task especially since digital brand opportunities are…
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