Measuring Your Social Media Marketing: Reach and Impressions Explained

How to measure your social media

Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…

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Mobile First

Mobile First

Up until recently your mobile website was considered an alternate or secondary site. That no longer rings true. Google – you know the big company that owns the world’s largest search engine – is now indexing your mobile website before your main website. This effectively makes your mobile site your main site now. Have I…

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Creating SEO Rich Blogs

SEO Rich blogs

In the world of online blogging, SEO rich blog posts are important in getting your content seen by your readers. SEO stands for Search Engine Optimization. It is how search engines prioritize their findings. To create SEO rich blogs, there are a few things you need to know. Consider the following steps below to help…

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How to Use Facebook’s New Rules to Your Advantage

Facebooks new rules.

Facebook is cracking down on what’s called engagement bait, as part of a larger strategy to declutter users’ News Feeds. This will, in turn, force marketers to be more thoughtful in creating relevant messages. What is engagement bait? Engagement bait asks users to interact by liking, commenting and sharing inauthentic or irrelevant content. Examples include…

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Using Analytics to Learn About Your Customers

What analytics can teach you about customers.

Looking at web traffic data is extremely useful if you use a website to do business or communicate with customers. Although analytics can be a little overwhelming to a beginner, it is one of the best ways to gather information about your client base. So, how do you get to know your customers through data?…

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Blog Your Way to More Business

Blog to more business

Small businesses don’t always focus on writing company blogs. Between trying to raise sales, gain visibility, and develop rapport with customers, is there time for writing blogs? In fact, if you’re trying to accomplish any one of those goals, blogging is the one of the best ways to achieve all three. Whether you are just…

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How To Become An “Industry Expert” Using Social Media

How to become an industry expert

An overlooked benefit of using social media is that you have the opportunity to be seen as an industry expert in your field. With social media sites like Facebook, Twitter, LinkedIn, Instagram or YouTube, small business owners are able to self-publish with more ease and regularity than ever before. Posting regularly not only increases brand recognition, it also shows you…

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The Benefits of Real-Time Social Media Engagement

Benefits of social media engagement

In the hyper-connected age of smartphones and social media, communication travels faster than ever.  For this reason, clients are expecting businesses to react to their comments at the same exact speed! No matter what reason someone may have for reaching out to you on social media, it is crucial that you- the business owner- respond…

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How to Fire a Client

How to fire a client

Why on earth would you want to fire a client? Isn’t that somewhat like quitting a job? Well, yes and no. Typically it is not a good business practice to give a client a ‘two-week notice’ and then wash your hands of them. However, I did recently give this advice to someone who asked. This…

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