Category: digital marketing

To Outsource or Not to Outsource? That is the question…

A few years ago, DCA Virtual Business Support published an article about outsourcing for small business owners. The constantly evolving landscape of the business world means, at times, we may need to reevaluate and assess what worked then versus what may work better now. Not to mention digital platforms and capabilities make things that were […]

What’s New on Instagram

Instagram has evolved a lot since 2010 and has set a tone for how individuals use social media in their everyday lives. From sharing snippets of their everyday on their photo grid to posting 15 second videos to their Instagram Stories, Instagram has made it possible to connect with people, brands, companies, and causes around […]

Choosing the Right Hashtags on Instagram

If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and […]

Alignable: Is It Worth It?

Alignable is a new B2B social media network that promises to reinvent the small business economy. It claims to have millions of business owners within its web, all of whom collaborate to increase their customer base. Networking with other businesses or industry professionals is key to small business success. It leads to quality referrals and […]

Using Analytics to Learn About Your Customers

Looking at web traffic data is extremely useful if you use a website to do business or communicate with customers. Although analytics can be a little overwhelming to a beginner, it is one of the best ways to gather information about your client base. So, how do you get to know your customers through data? […]

Marketing Innovation for Economic Cycles

The new year brings talk of change and resolve to do something. Normally, for business owners this means discussion of numbers and goals for growth, which is great, but why not resolve to do something different? Why not resolve to become prepared in 2018? By become prepared, we mean become prepared for the worst and, […]

How to Fund Your Small Business

Funding is important, but different sources may be better for you depending on your business maturity, type of business, and other factors. A lot of businesses from small to very large have used some type of funding to get to where they are today. Many people have heard of companies such as Dropbox, reddit or […]

How Well is Your Brand Adapting to Digital and Social Change?

Change is much harder to do than it is to talk about. It’s important to be nimble and adaptable as the digital landscape continues to evolve. As a brand, it’s important to create a consistent experience across all platforms for your audience, customers or users. That’s no small task especially since digital brand opportunities are […]

Non-Revenue Goals For Small Businesses

We as small business owners sometimes get hung up on the idea of profit as the only indicator for growth. Selling more of our product or service is our ultimate goal, but there are many ways to track your success that aren’t based solely in those terms. Right now, we’re going to tell you about […]

What to Look For When Hiring An SEO Company

Search Engine Optimization (SEO) can make or break a website.  What is SEO? SEO is a form of marketing geared towards growing your website’s organic or non-paid search results.  Of the search engines, Google has around 65% of the searches followed by Bing and Yahoo. Studies have found that the Google top search result gets […]