The Art of Holistic Marketing

The Art of Holistic Marketing. The four pillars of holistic marketing include (from right to left): 01 - Relationship Marketing (icon of hands shaking in a circle of two arrows), 02 - Integrated Marketing (icon of four puzzle pieces fitting together), 03 - Internal Marketing (icon of three people icons around one central point), and 04 - Societal Marketing (icon of Earth surrounded by six people icons). DCA Virtual Business Support.

In the ever-evolving world of marketing, businesses are constantly seeking innovative strategies to connect with their audience and drive meaningful engagement. A holistic approach to marketing is a powerful solution, incorporating various channels and platforms to create a seamless and integrated customer experience. In this blog, we’ll explore what a holistic marketing approach is, identify…

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When was the last time your clients or followers heard from YOU?

When was the last time your clients or followers heard from YOU? Image of a man smiling while talking on the phone. He's sitting at a desk with an open laptop infront of him. DCA Virtual Business Support. Showing Up

Several weeks ago, I was talking to a client about planning her LinkedIn content calendar – the original messaging she wanted to organize and share with her thousands of followers. A bit flustered by the idea of having to craft original content, she replied flippantly, “Oh, I don’t know, just share something for me, that’ll…

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5 Tools to Make Your Workflow Flow

Five Tools to Make Your Workflow Flow, image of a small robot made of mechanical pieces holding a wrench and pliers in front of a yellow background. DCA Virtual Business Support.

In today’s tech-savvy workforce, you can virtually shake hands with clients across time zones and engage with employees while still in your pajamas – all with the click of a button. How is this possible? With online productivity and project management apps! These platforms adapt to your team’s needs, streamlining your workflow, and giving you…

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The Woman Behind Diversity Woman Media

The Woman Behind Diversity Woman Media. Image of Dr. Sheila Robinson of Diversity Woman Media. DCA Virtual Business Support.

Careers often follow a predictable path. However, there are those individuals who are exceptions to the norm and end up on a path that they never saw coming, redefining the standard along the way. Dr. Sheila Robinson is one of those extraordinary people whose dreams for her professional career were nowhere near the magnitude of…

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How Work-From-Home Models Have Impacted Our Mental Health

How Work-From-Home Models Have Impacted Our Mental Health. Image of a stressed-looking woman sitting in her kitchen, looking at her laptop as she holds her glasses and an ink pen in one hand and her head in the other. DCA Virtual Business Support.

Work-From-Home Business Models are Trending In the last few years, where, when, and how we work have undergone significant transformation. A large part of this shift can be attributed to COVID-19, which forced companies to adopt work-from-home models. Even after it was safe to return to the office, many companies decided to implement hybrid business…

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The Power of Video: Bring Your Brand’s Social Media to Life

The Power of Video: Bring Your Brand’s Social Media to Life. Image of two people talking about products in front of a smart phone as it records them. DCA Virtual Business Support.

Lights, Camera, Video, & Increased Business Exposure? It is no secret that social media has become an integral part of most brands’ marketing strategies. But what type of posts reach consumers most effectively? What should you be posting more of to increase your business’s exposure? As of early 2023, 84% of consumers reported they’ve bought…

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A More Humanizing Approach to Performance  

A More Humanizing Approach to Performance

Whatever happened to the human aspect of human performance? Over time, businesses have abandoned the practice of encouraging human connection in the workplace. It’s time we break free from the impersonal, robotic-like business models and embrace a more humanizing approach to performance!   Angie Dianetti is the President of Radcom, a performance consulting company. She discusses…

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Pay Transparency Laws Changing: Is Your State One of Them?

Pay Transparency Laws Changing: Is Your State One of Them. Image of a magnifying glass over the word 'Transparency' with a background made of $100 bills. DCA Virtual Business Support.

DCA Virtual Business Support and the author of this article are not attorneys. This information is compiled as a resource to our small business owner community and should not be construed as legal advice. Some states are making changes to their pay transparency laws. So far, Washington, California, Colorado, Connecticut, Maryland, Nevada, New Jersey, New…

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Embracing Your Uniqueness: How ADHD Can Lead to Entrepreneurial Success

How ADHD Can Lead to Entrepreneurial Success

ADHD and entrepreneurial success are an unexpected yet emerging duo. Whether you yourself have ADHD or you manage a team with individuals who have it, this episode is for you!  Elle O’Flaherty, founder of Interlace Solutions Coaching, discusses the advantages and challenges of being an entrepreneur with ADHD. With situationally variable attention and creative problem-solving…

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