Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news.    How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform.   Live Streaming – This…

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Using multiple social media platforms

Social media has started a whole new way of networking. What started out as a way to connect with your circle of friends has now expanded to include the entire world. With 60+ platforms available there is a little something for everyone. This has changed the world of marketing! A business is no longer restricted…

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LinkedIn Changes

LinkedIn officially launched in 2003, founded by Reid Hoffman. Hoffman worked on one of the very first social media platforms. In 1994, he lead eWorld, a subscription-based virtual community center by Apple. After 2 years the site closed, and a year later, Hoffman founded SocialNet. This website focused on online dating and real-world meetups, but…

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How is your brand adapting?

Change is much harder to do than it is to talk about. It’s important to be nimble and adaptable as the digital landscape continues to evolve. As a brand, it’s important to create a consistent experience across all platforms for your audience, customers or users. That’s no small task especially since digital brand opportunities are…

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