Leveraging Social Media to Engage Your Audience

Leveraging Social Media to Engage Your Audience. Image of cartoon people in purple and green word bubbles around a cartoon of the Earth. DCA Virtual Business Support.

Social media is no stranger to small business owners. Do you know and understand how to utilize everything it has to offer your business and its customers? The umbrella of social media is a big one, so it can be easy to overlook elements of it that could be of value to your business. No…

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Facebook Creator Studio: Strategies for Beginners

Facebook Creator Studio: Strategies for Beginners. Person scrolling through social media

With the plethora of tools and platforms, finding the best ways to manage your business’ social media accounts can be a bit overwhelming. As a business owner, should you shell out money for third-party social media management tools like Hootsuite or Buffer, or laboriously post to each individual account? While there’s a case to be made for investing in third-party management tools,…

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Measuring Your Social Media Marketing: Reach and Impressions Explained

How to measure your social media

Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…

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Why You Must Use Multiple Social Media Platforms

Using multiple social media platforms

Social media has started a whole new way of networking. What started out as a way to connect with your circle of friends has now expanded to include the entire world. With 60+ platforms available there is a little something for everyone. This has changed the world of marketing! A business is no longer restricted…

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How to Use Facebook’s New Rules to Your Advantage

Facebooks new rules.

Facebook is cracking down on what’s called engagement bait, as part of a larger strategy to declutter users’ News Feeds. This will, in turn, force marketers to be more thoughtful in creating relevant messages. What is engagement bait? Engagement bait asks users to interact by liking, commenting and sharing inauthentic or irrelevant content. Examples include…

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How Well is Your Brand Adapting to Digital and Social Change?

How is your brand adapting?

Change is much harder to do than it is to talk about. It’s important to be nimble and adaptable as the digital landscape continues to evolve. As a brand, it’s important to create a consistent experience across all platforms for your audience, customers or users. That’s no small task especially since digital brand opportunities are…

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Anyone Can Do Social Media…or Can They?

Social media platforms

The simple truth is anyone CAN do social media but that does not necessarily mean that everyone does it well. It frustrates me to hear customers say, “Oh, I’ll just get my intern or a volunteer or one of my employees to handle our Facebook page.” My head immediately swells with questions: Do they understand…

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