LinkedIn Events & LinkedIn Live

LinkedIn Events & LinkedIn Live

In the age of social distancing, hosting events remotely is a must for many small businesses. There are many benefits to consider with virtual events: increased flexibility, decreased expenses, wider reach, and the ability to wear yoga pants. While many of these online event platforms existed, their visibility has risen since the start of the pandemic. Facebook has had Facebook Live for some time, and last year began putting…

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Lights! Camera! Action on Social Media Video Editing

Learn about Video editing tools

A post. A photo. A video. When planning your social media goals, you must plan effectively for your business. Video content is an amazing engagement tool that boosts traffic. You become the filmmaker for your business! Even better, you don’t have to be a blockbuster director or editor to create powerful material. By having a strong plan, storyboard, and…

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4 Solid Methods to Up Your Game on Social Media

Ways to improve your social media

It’s time to stop trying to sell on social media and time to start networking. Many small business owners feel an urgency to sell, without realizing the real power of social media lies in the connections created.  What is the difference between social selling and social networking? Social selling is where direct revenue is the desired result. Businesses may spend a lot of time and money for a small click-through rate of less than 2%…

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Is Pinterest Right For Small Business?

Pinterest for Business

  If you’re like most small business owners today, you want to know the best way to reach your target market. And being the savvy individual you are, you’ve probably noticed the wide variety of free social media platforms and are probably wondering which one is the best for you. Facebook and Twitter tend to…

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