Moving Into 2021 With a Solid Plan

As the year is coming to a close, many business owners are planning for 2021. If not for the whole year, at least for the first quarter of the new year. How do you plan for your business, especially when we have had such an odd year? Myself, I rely on my advisor to help guide me…

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Does Your Landing Page Do This?

Does your landing page work?

Recently, I was on scrolling on Facebook and saw this amazing ad for a ski resort in Big Sky, Montana. It was a contest to win an all-inclusive vacation to their resort. I was immediately hooked! Who wouldn’t want a free vacation? After completing their form, I received an email from them. Before you get…

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Choose Your Own Adventure: Lead Generation

Lead Generation Journey through Marketing and Sales Automation

If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader.  They were in control. Well, the kids…

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