Digital Marketing
Social Media: The Rules of Engagement
Social media is exactly how it sounds, it’s social. If you’re not posting content consistently, engaging your followers, and allocating time for your accounts, you’re missing out on its full potential. Follow these 7 rules that we follow here at DCA Virtual Business Support to build a healthy foundation for your business and brand to grow on social…
Read MorePreparing Your Content Marketing Strategy for 2022
What organization or business has content that you enjoy? Not just like but REALLY enjoy. Maybe a specific podcast, newsletter, or blog comes to mind? Something that really resonates with you. That business went through a process of creating and evaluating to get that juicy goodness to you. That is what content marketing is all about – educating, connecting, and inspiring your followers. The goal of the content marketing process, first and foremost, is to provide your followers with the information they’ll truly…
Read MoreIncrease Conversions on Instagram with Bio Link Tools
Social media is a great way to connect with your audience and grow your business. Instagram introduced tools specifically geared towards business accounts in 2016. To be successful on Instagram, you need to understand both the technical aspect of using the app and how it works for businesses. We’ll give tips for getting started on Instagram and give you the tea on two ways that you can use…
Read MoreWebsite Trends & Functionality in 2021
Technology and the digital space evolve in the blink of an eye. That includes websites. Let’s chat about some of the hot new things and must-haves for websites to attract and engage. Website Functionality Overall functionality has a high impact on how your website is indexed by Google. A mobile responsive design is a MUST. Beginning March 2021, Google implemented their Mobile First policy which means desk-top versions will not show up…
Read MoreMoving Into 2021 With a Solid Plan
As the year is coming to a close, many business owners are planning for 2021. If not for the whole year, at least for the first quarter of the new year. How do you plan for your business, especially when we have had such an odd year? Myself, I rely on my advisor to help guide me…
Read MoreWhat Makes an Ideal Client?
Someone close to me used to say, any paying client is a good client. While it is definitely good to get paid, don’t get lulled into believing that statemen
Read MoreLinkedIn: 690 Million Users and Growing
Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news. How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform. Live Streaming – This…
Read MoreNew Normal Communications
Navigating through this pandemic has had a boatload full of challenges not to mention the uncertainty. We know that there will be a ‘new’ normal slowly shaking out as businesses reopen. We just don’t know what that is going to look like or how rapidly that will evolve. How do you effectively communicate as a brand during the storm? One…
Read MoreDoes Your Landing Page Do This?
Recently, I was on scrolling on Facebook and saw this amazing ad for a ski resort in Big Sky, Montana. It was a contest to win an all-inclusive vacation to their resort. I was immediately hooked! Who wouldn’t want a free vacation? After completing their form, I received an email from them. Before you get…
Read MoreChoose Your Own Adventure: Lead Generation
If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader. They were in control. Well, the kids…
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