Instagram recently launched its business profiles. Although many businesses already have an Instagram account, you now have the ability to switch it to a business page instead of a personal account. There are a few reasons why you might want to make the switch, including Instagram Business Tools.
The Instagram Business Tools was launched to help with some key issues businesses have, such as visibility, customer and follower demographics as well as an increased ability to find new customers and followers. By upgrading your current account to your free Business Instagram account you will get access to contact buttons which include call, text or email as well as the option to add your address which will provide directions straight to your doorstep.
The business profiles also have access to Insights. These Insights give you a better look at your followers including demographics on their account as well as engagement, post reach, and likes. You even have the ability to see some of these choices in a graph over a specified period of time. This helps you identify when your posts are more popular and thus the best posting times. The Promote option allows you to turn a post directly into an ad within the app and makes it easier to reach out to your followers.
Switching from your personal account to a business page is easy. Simply log into your account on the app and go to your profile. Tap the “Gear” icon to view account settings and then select “Switch to Business Profile”. You will then need to connect the page to your Facebook Business page by following the prompts. All of these details are available on Instagram.
To celebrate our 5 year anniversary, we are doing an Instagram Takeover in November. Contact us today if you would like to be involved! Follow us on Instagram to get more valuable business insights and get involved in the takeover!