Benefits of social media engagement

The Benefits of Real-Time Social Media Engagement

In the hyper-connected age of smartphones and social media, communication travels faster than ever.  For this reason, clients are expecting businesses to react to their comments at the same exact speed! No matter what reason someone may have for reaching out to you on social media, it is crucial that you- the business owner- respond in real-time. By doing so, you market your business as one that is truly dedicated and engaged with its clients.

Don’t miss out on this opportunity to develop your customers’ sense of appreciation and business loyalty, through the use of real-time social media engagement!

Keeping In Touch

Social media allows businesses to cultivate a dedicated customer base, by keeping in close touch with anyone who offers them online feedback. By actively engaging with your followers in real-time, you’ll ensure that they don’t forget you, which increases the likelihood that they will use your product or service again in the future.

Real-time engagement involves creating time-relevant posts, and responding to every person who comments on it. Don’t just “like” what they say. Be attentive, and turn their comment into a genuine, two-way dialogue. Thank them for their kinds words. Let them know that you appreciate their feedback and support. Real-time, positive engagement will make your customers feel even more connected to you, your business and your product.

Handling Complaints

Online complaints are a nightmare for small business owners, but real-time social media engagement is the most effective form of damage control. Chances are that they’d be more likely to give your business or product the benefit of the doubt if their complaint was addressed swiftly and without delay.

If you can’t resolve the problem immediately, you can still let customers know that they’ve been heard and that you are working diligently on a solution. Do not make the mistake of ignoring an online complaint. Respond to it swiftly, and express a sincere desire for resolution and improvement.

Technology has made it increasingly rare for a customer to wait several days, or even hours, for a response from a customer service representative. By being engaged in real-time, you avoid being seen as negligent. On the flip side, responding quickly allows you to market your business as one that genuinely cares about its clients.

Make Real-Time Engagement A Reality

A lot of small business owners don’t have the time to be engaged in real-time with their clients on every single one of their social media networks. That’s why DCA Virtual Business Support now offers social media assistance, which gives our clients the benefits of social media outreach without the enormous time-commitment. Reach out to us for more information on how we can create an engagement strategy that works for you, so that you can be more in tune and actively involved in the lives of your clients and connections. Set up your social media consultation today!