Posts Tagged ‘social media’
The Tools That Make Instagram for Business a Better Platform
Instagram recently launched its business profiles. Although many businesses already have an Instagram account, you now have the ability to switch it to a business page instead of a personal account. There are a few reasons why you might want to make the switch, including Instagram Business Tools. The Instagram Business Tools was launched to help…
Read MoreInfluencer Marketing For Small Businesses
A recent Forbes article discussed why community matters so much for small business owners. By working together, we can create sustainable and thriving business communities that benefit everyone. “Influencer marketing” is another way of implementing this principle. While a lot of online resources about influencer marketing tend to be directed toward large, high-profile companies who are…
Read MoreFun With Words – Homonyms, Homophones and Homographs
The English language can be tricky. With over a million words (1,025,109 to be exact), we have words that are spelled the same but have different meanings, words that are pronounced the same but don’t mean the same thing, and words that are spelled the same but have different pronunciations and definitions. Throw in the…
Read MoreHow To Accumulate Positive Online Reviews, and Use Them To Your Advantage
The Internet has been a wonderful new means of communication for small business owners. It gives us the opportunity to advertise ourselves virtually anywhere at any at time. It has also redefined our understanding of “word of mouth advertising” – expanding it to include online reviews! Satisfied clients or customers aren’t just talking about their favorite…
Read MoreHow To Become An “Industry Expert” Using Social Media
An overlooked benefit of using social media is that you have the opportunity to be seen as an industry expert in your field. With social media sites like Facebook, Twitter, LinkedIn, Instagram or YouTube, small business owners are able to self-publish with more ease and regularity than ever before. Posting regularly not only increases brand recognition, it also shows you…
Read MoreThe Benefits of Real-Time Social Media Engagement
In the hyper-connected age of smartphones and social media, communication travels faster than ever. For this reason, clients are expecting businesses to react to their comments at the same exact speed! No matter what reason someone may have for reaching out to you on social media, it is crucial that you- the business owner- respond…
Read MoreCreating Your Own Digital Marketing Plan Can Be A Beast…But, It Doesn’t Have To Be
If you’re like most small business owners, getting the hang of the technological aspects of your business can be a little challenging. In fact, according to a Forbes study 48% of small business owners don’t have a website and only about 56% do any sort of analytics for their marketing programs. The task of developing…
Read MoreIs Pinterest Right For Small Business?
If you’re like most small business owners today, you want to know the best way to reach your target market. And being the savvy individual you are, you’ve probably noticed the wide variety of free social media platforms and are probably wondering which one is the best for you. Facebook and Twitter tend to…
Read MoreDesigned for Small Business Owners: Get the Most Out of Your Social Media
Stop being overwhelmed by your social media. Learn quick, effective ways to increase your reach and brand your message without spending a bunch of money or time.
Read MoreOh No, You Didn’t Say That!
These days it can be a challenge to participate in social media without a bombardment of political statements, rants, and horror stories. How is the small business owner supposed to actively utilize these free and engaging tools (think Facebook, Twitter, etc) without dipping their toes in the ever churning waters of public opinion? Well, perhaps…
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