Non-Revenue Goals For Small Businesses

Non - Revenue Goals for Small Business

We as small business owners sometimes get hung up on the idea of profit as the only indicator for growth. Selling more of our product or service is our ultimate goal, but there are many ways to track your success that aren’t based solely in those terms. Right now, we’re going to tell you about…

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Getting Started in Quickbooks Online 

Get started in Quickbooks

As the Vice President of Berkshire Hathaway Corporation Charlie Munger once said: “You have to know accounting. It’s the language of practical business life. It was a very useful thing to deliver to civilization. I’ve heard it came to civilization through Venice which of course was once the great commercial power in the Mediterranean. However,…

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4 Advanced Excel Hacks to Increase Your Productivity

4 Basic Excel Hackes

Microsoft Excel can be used for far more than making forms or holding tables of information. (If you need to review our post on 4 Basic Excel Hacks, click here for a refresher.) There are also multiple ways to perform certain tasks, so unless you’re a highly-trained Excel expert,, you may not be aware of…

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What to Look For When Hiring An SEO Company

SEO

Search Engine Optimization (SEO) can make or break a website.  What is SEO? SEO is a form of marketing geared towards growing your website’s organic or non-paid search results.  Of the search engines, Google has around 65% of the searches followed by Bing and Yahoo. Studies have found that the Google top search result gets…

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How To Attract Millennials To Your Small Business

Attract Millennials to Your Small Business

You are not alone if your business is having a difficult time encouraging younger adults to purchase your products. Grabbing the attention of Millennials and convincing them to buy are the two biggest challenges, especially for small businesses. A 2014 Eventbrite survey found that 76% of Millennials value experiences, such as vacations, concerts, and dining…

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How To Leave The “Ass” Out Of Assertive

How to be Assertive

How many times have you overheard an argument or other exchange and thought one or both parties was being rude? How often have you wanted to stand up for something you believe in, but have balked at the idea because you thought you might come across as being rude? There is a thin, often indiscernible…

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Make Your Email Subject Lines Count

Email Marketing with DCA Virtual Make your email subject lines count

A successful email marketing campaign starts with a good subject line! Avoid having your email deleted from your client or customer’s crowded inbox, by creating subject lines that are short, too-the-point, and (most importantly) personalized. Here are just a few tips on how to entice your audience: 1.) Don’t Use Spam-y Language Avoid loud and…

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Influencer Marketing For Small Businesses

Influencer Marketing for Small Businesses

A recent Forbes article discussed why community matters so much for small business owners. By working together, we can create sustainable and thriving business communities that benefit everyone. “Influencer marketing” is another way of implementing this principle. While a lot of online resources about influencer marketing tend to be directed toward large, high-profile companies who are…

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8 Ways To Secure Your Online Presence

8 Ways to Secure Online Presence

With every new step in technology comes an advance in hacking and other cybercriminal offenses, which can be especially devastating to a small business owner. We at DCAVirtual have come up with several ways you can better secure your online accounts. # 1 Create Strong Passwords That Are Unique to Every Account It’s not enough to have…

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