Preparing Your Content Marketing Strategy for 2022

What organization or business has content that you enjoy? Not just like but REALLY enjoy. Maybe a specific podcast, newsletter, or blog comes to mind? Something that really resonates with you. That business went through a process of creating and evaluating to get that juicy goodness to you. That is what content marketing is all about – educating, connecting, and inspiring your followers.  The goal of the content marketing process, first and foremost, is to provide your followers with the information they’ll truly…

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Does Your Landing Page Do This?

Does your landing page work?

Recently, I was on scrolling on Facebook and saw this amazing ad for a ski resort in Big Sky, Montana. It was a contest to win an all-inclusive vacation to their resort. I was immediately hooked! Who wouldn’t want a free vacation? After completing their form, I received an email from them. Before you get…

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5 Sources of Content Inspiration

5 Sources of Content Inspiration

Coming up with captivating online content can be a challenge. But it’s necessary for drawing in leads, establishing and sustaining your credibility, and improving your SEO. In short, creative online content is necessary to grow your business. To make it easy on you, here are our top 5 sources of content inspiration.   #1 Top…

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What’s New on Instagram

Have you heard whats new on Instagram?

Instagram has evolved a lot since 2010 and has set a tone for how individuals use social media in their everyday lives. From sharing snippets of their everyday on their photo grid to posting 15 second videos to their Instagram Stories, Instagram has made it possible to connect with people, brands, companies, and causes around…

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How to Use Facebook’s New Rules to Your Advantage

Facebooks new rules.

Facebook is cracking down on what’s called engagement bait, as part of a larger strategy to declutter users’ News Feeds. This will, in turn, force marketers to be more thoughtful in creating relevant messages. What is engagement bait? Engagement bait asks users to interact by liking, commenting and sharing inauthentic or irrelevant content. Examples include…

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Choosing the Right Hashtags on Instagram

What hashtags should you use on Instagram?

If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and…

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Get Out of Your Own Way and Market Like a Pro

Market like a pro!

Marketing is so important in the business world. Whether you’re a major corporation or a small family run business, the way you market can make or break your business. Have you ever wondered why some companies excel while some fail at marketing? Preparation and delegation is the best path to success. However, when you are…

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Content Writing and Editing Basics

Content Writing and Editing

Great content marketing requires great writing and editing skills. However, not all small business owners have a strong background in proper English. Fortunately, we’ve listed several simple ways that you can become a better writer and editor. Avoid awkward pacing and steer clear of spelling, grammatical, or punctuation errors through these very basic tricks: 1.)…

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Influencer Marketing For Small Businesses

Influencer Marketing for Small Businesses

A recent Forbes article discussed why community matters so much for small business owners. By working together, we can create sustainable and thriving business communities that benefit everyone. “Influencer marketing” is another way of implementing this principle. While a lot of online resources about influencer marketing tend to be directed toward large, high-profile companies who are…

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