The Power of Video: Bring Your Brand’s Social Media to Life

By DCA Blogs | August 10, 2023
The Power of Video: Bring Your Brand’s Social Media to Life. Image of two people talking about products in front of a smart phone as it records them. DCA Virtual Business Support.

Lights, Camera, Video, & Increased Business Exposure? It is no secret that social media has become an integral part of most brands’ marketing strategies. But what type of posts reach consumers most effectively? What should you be posting more of to increase your business’s exposure? As of early 2023, 84% of consumers reported they’ve bought…

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Influencer Marketing Still Going Strong

By Denise Cagan | June 29, 2022
Influencer Marketing Still Going Strong

I recently came across an article in Harvard Business Review that stated “Human beings are fundamentally social animals. Behavioral economics and psychological research have taught us that we fundamentally crave a sense of connectedness, belonging, mission, and meaning, particularly when performing their work.” Wow. That’s a bit heavy but real. It is the same with…

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