The Art of Holistic Marketing

The Art of Holistic Marketing. The four pillars of holistic marketing include (from right to left): 01 - Relationship Marketing (icon of hands shaking in a circle of two arrows), 02 - Integrated Marketing (icon of four puzzle pieces fitting together), 03 - Internal Marketing (icon of three people icons around one central point), and 04 - Societal Marketing (icon of Earth surrounded by six people icons). DCA Virtual Business Support.

In the ever-evolving world of marketing, businesses are constantly seeking innovative strategies to connect with their audience and drive meaningful engagement. A holistic approach to marketing is a powerful solution, incorporating various channels and platforms to create a seamless and integrated customer experience. In this blog, we’ll explore what a holistic marketing approach is, identify…

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The Woman Behind Diversity Woman Media

The Woman Behind Diversity Woman Media. Image of Dr. Sheila Robinson of Diversity Woman Media. DCA Virtual Business Support.

Careers often follow a predictable path. However, there are those individuals who are exceptions to the norm and end up on a path that they never saw coming, redefining the standard along the way. Dr. Sheila Robinson is one of those extraordinary people whose dreams for her professional career were nowhere near the magnitude of…

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How to Work with Your Designer

Working with designers

A graphic designer loves a blank canvas.  It’s an exciting choose-your-own-adventure process. You may liken this to excitedly planning a long-awaited getaway; open plans, open experiences but a destination is well within sight.  Unlike this destination-oriented vacation, designing may not have such an obvious journey’s end. Being clear with your design intentions will be a collective…

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