Creating Your Own Digital Marketing Plan Can Be A Beast…But, It Doesn’t Have To Be

If you’re like most small business owners, getting the hang of the technological aspects of your business can be a little challenging. In fact, according to a Forbes study 48% of small business owners don’t have a website and only about 56% do any sort of analytics for their marketing programs. The task of developing a digital marketing plan can seem daunting. But, it doesn’t have to be. A few simple steps can get you there.
The first step is to create a solid foundation. This starts with solid branding as well as a knowledge of your target audience. Who are you marketing to? What problems does your business solve for your prospective clients? These questions will give you a good starting point for who your target audience should be.
Next, create a specific plan for your website.  Will your guests be able to navigate around the site with ease? Will they be able to find pertinent information such as the services you provide and how to get in touch with you? And don’t forget about regular site maintenance and updates. This needs to be done consistently so your site stays fresh and visible.
Search Engine Optimization (or SEO) is crucial to your website’s performance. If you’re unfamiliar with this term, don’t despair. Think about when you look something up on a search engine. Do you go to the first few sites that pop up or scroll down and down to the thousands of others that came up in the search? Ever wonder what makes those first few appear at the top of the search? Yep, that’s SEO! The keywords and terms that make your site appear at the top of search lists as well as the backlinks and citation sites.
Now that you’ve done all that, it’s time to employ target marketing and analytics. The analytics will show what you’re doing well and what could use improvement. These stats will allow you to fine tune your marketing plan.
Still confused? No need to worry. DCA Virtual Business Support can help you get on the right track with our expert marketing team. Set your FREE phone consultation today.