Not everyone is your ideal client. Read that again.   You have the ability, within your business model, to put systems and process in place to attract your ideal clients. I’m not talking Law of Attraction, but real actionable items. Not that I am against the Law of Attraction, I’m just more of a practical mindset in that once you visualize what you want,…

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How We See Our Daughters

In 1908, amidst terrible working conditions and exploitation, 15,000 women filled New York City’s streets protesting for shorter hours, better pay and voting rights. Two years later saw the creation of a Women’s Day to advocate for suffrage, and the first International Women’s Day, a year later, included over a million women in protests for women’s rights.   For most of the 20th century, International Women’s Day was acknowledged and celebrated by people locally…

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Holiday Reflections from our Team

This is the time of year where everyone is zipping and zooming about when, in fact, it should be a time to slow down to count your blessings. To start the blessings off, this year brought an announcement of an addition to the family. While my granddaughter will not be here until January 2020, we…

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How to measure your social media

Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…

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