Tag: social networking

4 Solid Methods to Up Your Game on Social Media

It’s time to stop trying to sell on social media and time to start networking. Many small business owners feel an urgency to sell, without realizing the real power of social media lies in the connections created.  What is the difference between social selling and social networking? Social selling is where direct revenue is the desired result. Businesses may spend a lot of time and money for a small click-through rate of less than 2% […]

The New LinkedIn – What’s New and What’s to Come

LinkedIn officially launched in 2003, founded by Reid Hoffman. Hoffman worked on one of the very first social media platforms. In 1994, he lead eWorld, a subscription-based virtual community center by Apple. After 2 years the site closed, and a year later, Hoffman founded SocialNet. This website focused on online dating and real-world meetups, but […]

Non-Revenue Goals For Small Businesses

We as small business owners sometimes get hung up on the idea of profit as the only indicator for growth. Selling more of our product or service is our ultimate goal, but there are many ways to track your success that aren’t based solely in those terms. Right now, we’re going to tell you about […]

What Is “Social Listening” and Why Does It Matter?

One of the wonderful things that social media offers is the opportunity to engage with clients or customers in real time. But what use is real-time engagement if you don’t understand current or potential clients? Knowing exactly what customers expect of you can be tricky if you’re a small business owner. Unlike bigger companies, many […]

The Tools That Make Instagram for Business a Better Platform

Instagram recently launched its business profiles. Although many businesses already have an Instagram account, you now have the ability to switch it to a business page instead of a personal account. There are a few reasons why you might want to make the switch, including Instagram Business Tools. The Instagram Business Tools was launched to help […]

Influencer Marketing For Small Businesses

A recent Forbes article discussed why community matters so much for small business owners. By working together, we can create sustainable and thriving business communities that benefit everyone. “Influencer marketing” is another way of implementing this principle. While a lot of online resources about influencer marketing tend to be directed toward large, high-profile companies who are […]

How To Accumulate Positive Online Reviews, and Use Them To Your Advantage

The Internet has been a wonderful new means of communication for small business owners. It gives us the opportunity to advertise ourselves virtually anywhere at any at time. It has also redefined our understanding of “word of mouth advertising” – expanding it to include online reviews! Satisfied clients or customers aren’t just talking about their favorite […]

How To Become An “Industry Expert” Using Social Media

An overlooked benefit of using social media is that you have the opportunity to be seen as an industry expert in your field. With social media sites like Facebook, Twitter, LinkedIn, Instagram or YouTube, small business owners are able to self-publish with more ease and regularity than ever before. Posting regularly not only increases brand recognition, it also shows you […]

The Benefits of Real-Time Social Media Engagement

In the hyper-connected age of smartphones and social media, communication travels faster than ever.  For this reason, clients are expecting businesses to react to their comments at the same exact speed! No matter what reason someone may have for reaching out to you on social media, it is crucial that you- the business owner- respond […]