Tag: DCAVirtual

To Outsource or Not to Outsource? That is the question…

A few years ago, DCA Virtual Business Support published an article about outsourcing for small business owners. The constantly evolving landscape of the business world means, at times, we may need to reevaluate and assess what worked then versus what may work better now. Not to mention digital platforms and capabilities make things that were […]

Customer Relationships: How to Build a Customer Focused Culture

What does it mean to be customer focused or customer centric? By definition, it is the orientation of a company towards serving its clients’ needs. Being customer focused is not just about great customer service but offering a great experience for your customers from beginning to end. Putting your customer’s satisfaction first is a strong […]

How to Fund Your Small Business

Funding is important, but different sources may be better for you depending on your business maturity, type of business, and other factors. A lot of businesses from small to very large have used some type of funding to get to where they are today. Many people have heard of companies such as Dropbox, reddit or […]

What to Look For When Hiring An SEO Company

Search Engine Optimization (SEO) can make or break a website.  What is SEO? SEO is a form of marketing geared towards growing your website’s organic or non-paid search results.  Of the search engines, Google has around 65% of the searches followed by Bing and Yahoo. Studies have found that the Google top search result gets […]

What Is “Social Listening” and Why Does It Matter?

One of the wonderful things that social media offers is the opportunity to engage with clients or customers in real time. But what use is real-time engagement if you don’t understand current or potential clients? Knowing exactly what customers expect of you can be tricky if you’re a small business owner. Unlike bigger companies, many […]

Make Your Email Subject Lines Count

A successful email marketing campaign starts with a good subject line! Avoid having your email deleted from your client or customer’s crowded inbox, by creating subject lines that are short, too-the-point, and (most importantly) personalized. Here are just a few tips on how to entice your audience: 1.) Don’t Use Spam-y Language Avoid loud and […]

Influencer Marketing For Small Businesses

A recent Forbes article discussed why community matters so much for small business owners. By working together, we can create sustainable and thriving business communities that benefit everyone. “Influencer marketing” is another way of implementing this principle. While a lot of online resources about influencer marketing tend to be directed toward large, high-profile companies who are […]

8 Ways To Secure Your Online Presence

  With every new step in technology comes an advance in hacking and other cybercriminal offenses, which can be especially devastating to a small business owner. We at DCAVirtual have come up with several ways you can better secure your online accounts. # 1 Create Strong Passwords That Are Unique to Every Account It’s not enough to […]

How To Accumulate Positive Online Reviews, and Use Them To Your Advantage

The Internet has been a wonderful new means of communication for small business owners. It gives us the opportunity to advertise ourselves virtually anywhere at any at time. It has also redefined our understanding of “word of mouth advertising” – expanding it to include online reviews! Satisfied clients or customers aren’t just talking about their favorite […]

How You Can Use Outsourcing to Boost Business

If you’re like most small business owners, you’re probably skeptical of the benefits of outsourcing administrative or social media tasks. You may be concerned with the ROI and wonder if paying an additional employee or service will pay off. The truth is that outsourcing some of these vital roles to virtual business assistants, for as much or […]