Posts Tagged ‘social media marketing’
How To Attract Millennials To Your Small Business
You are not alone if your business is having a difficult time encouraging younger adults to purchase your products. Grabbing the attention of Millennials and convincing them to buy are the two biggest challenges, especially for small businesses. A 2014 Eventbrite survey found that 76% of Millennials value experiences, such as vacations, concerts, and dining…
Read MoreGet Out of Your Own Way and Market Like a Pro
Marketing is so important in the business world. Whether you’re a major corporation or a small family run business, the way you market can make or break your business. Have you ever wondered why some companies excel while some fail at marketing? Preparation and delegation is the best path to success. However, when you are…
Read MoreContent Writing and Editing Basics
Great content marketing requires great writing and editing skills. However, not all small business owners have a strong background in proper English. Fortunately, we’ve listed several simple ways that you can become a better writer and editor. Avoid awkward pacing and steer clear of spelling, grammatical, or punctuation errors through these very basic tricks: 1.)…
Read MoreWhat Is “Social Listening” and Why Does It Matter?
One of the wonderful things that social media offers is the opportunity to engage with clients or customers in real time. But what use is real-time engagement if you don’t understand current or potential clients? Knowing exactly what customers expect of you can be tricky if you’re a small business owner. Unlike bigger companies, many…
Read MoreThe Tools That Make Instagram for Business a Better Platform
Instagram recently launched its business profiles. Although many businesses already have an Instagram account, you now have the ability to switch it to a business page instead of a personal account. There are a few reasons why you might want to make the switch, including Instagram Business Tools. The Instagram Business Tools was launched to help…
Read MoreInfluencer Marketing For Small Businesses
A recent Forbes article discussed why community matters so much for small business owners. By working together, we can create sustainable and thriving business communities that benefit everyone. “Influencer marketing” is another way of implementing this principle. While a lot of online resources about influencer marketing tend to be directed toward large, high-profile companies who are…
Read MoreHow To Become An “Industry Expert” Using Social Media
An overlooked benefit of using social media is that you have the opportunity to be seen as an industry expert in your field. With social media sites like Facebook, Twitter, LinkedIn, Instagram or YouTube, small business owners are able to self-publish with more ease and regularity than ever before. Posting regularly not only increases brand recognition, it also shows you…
Read MoreThe Benefits of Real-Time Social Media Engagement
In the hyper-connected age of smartphones and social media, communication travels faster than ever. For this reason, clients are expecting businesses to react to their comments at the same exact speed! No matter what reason someone may have for reaching out to you on social media, it is crucial that you- the business owner- respond…
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