How To Accumulate Positive Online Reviews, and Use Them To Your Advantage

Online Reviews

The Internet has been a wonderful new means of communication for small business owners. It gives us the opportunity to advertise ourselves virtually anywhere at any at time. It has also redefined our understanding of “word of mouth advertising” – expanding it to include online reviews! Satisfied clients or customers aren’t just talking about their favorite…

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How to Fire a Client

How to fire a client

Why on earth would you want to fire a client? Isn’t that somewhat like quitting a job? Well, yes and no. Typically it is not a good business practice to give a client a ‘two-week notice’ and then wash your hands of them. However, I did recently give this advice to someone who asked. This…

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Oh No, You Didn’t Say That!

What are you saying

These days it can be a challenge to participate in social media without a bombardment of political statements, rants, and horror stories. How is the small business owner supposed to actively utilize these free and engaging tools (think Facebook, Twitter, etc) without dipping their toes in the ever churning waters of public opinion? Well, perhaps…

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