Tag: core values

The Importance of Having a Strong Mission Statement

For some start-ups, developing a strong business plan can seem irrelevant. Even established companies can lose sight of their plans after securing outside investors. No matter where your business falls, there is value in outlining why your business exists. There is a reason your company formed, and it is found in the mission statement.    For Entrepreneurs and Start-Ups:   Funders and investors review your business plan before making a financial […]

How to Fire a Client

Why on earth would you want to fire a client? Isn’t that somewhat like quitting a job? Well, yes and no. Typically it is not a good business practice to give a client a ‘two-week notice’ and then wash your hands of them. However, I did recently give this advice to someone who asked. This […]

Oh No, You Didn’t Say That!

These days it can be a challenge to participate in social media without a bombardment of political statements, rants, and horror stories. How is the small business owner supposed to actively utilize these free and engaging tools (think Facebook, Twitter, etc) without dipping their toes in the ever churning waters of public opinion? Well, perhaps […]