Social Media Management

For many companies, social media can feel like an uphill battle. It’s a critical marketing tool, but between crafting strategy, creating content, and keeping up with daily posting demands, it can easily become overwhelming—especially for businesses without a dedicated team or expertise in the space. 

That was the case for one of our Virginia-based clients, a well-established organization with four distinct brands under its umbrella. These brands offered speaking, coaching, and strategic planning services to large associations and organizations, and while the company had a solid foundation of success, its social media presence didn’t match its expertise. The leadership team needed a partner who could help them leverage social platforms more effectively to drive engagement, boost visibility, and, ultimately, increase revenue. 

Enter DCA Virtual Business Support. 

We started by analyzing the company’s existing social media accounts and content library. What we found was encouraging: the business didn’t need to create an overwhelming amount of new content. Instead, it already had a wealth of valuable assets—podcast episodes, videos, blog posts, and more—that could be repurposed and reimagined to stretch their impact across multiple platforms. 

We also identified opportunities to expand their reach by investing in new platforms and optimizing their existing ones. This helped the company find fresh ways to engage with their audience while ensuring every piece of content worked harder to deliver results. 

Beyond the content strategy, we uncovered inefficiencies in how the company was managing its creative initiatives – from their social media to their website. Multiple vendors were duplicating efforts, creating confusion and unnecessary expense. We stepped in to define clear roles, eliminate redundancies, and streamline workflows. This not only saved the company time and money but also set them up for more efficient execution moving forward. 

Additionally, we helped them establish consistency in their email marketing efforts. By creating a regular cadence for their newsletter, the company could maintain stronger connections with its audience and keep their brand top-of-mind. 

With DCA’s plan in place, the company saw a 465% increase in social media engagement, a 14.8% boost in reach, and tripled their click-to-open rates for email marketing. These improvements freed up the leadership team to focus on internal operations, leading to more sales conversations and closed deals. 

At DCA, we help you maximize your social media. For this client, that meant turning existing assets into powerful marketing tools, streamlining operations, and driving measurable growth. And we don’t stop there—our team is always looking for ways to simplify processes and position businesses for long-term success.